This article will focus on branding tends as having a personal brand is crucial. It is what separates you from the rest of the pack. It aids in building vital connections that boost your growth. One of the most best ways to enhance your personal brand is through social media. Just as social media has given rise to influencer marketing, there are opportunities across a wide array of networks. Through branding trends, you can build and enhance your personal brand. Before you get carried away, you should be aware of these branding trends. They will greatly impact how you will want to launch and run your personal brand campaign.
1. Embrace authenticity
If you really wish to connect with your audience, you must be consistently 100% yourself. According to Ed Keller, CEO of Navient, “A great personal brand is one that is authentic”. So what does authenticity on social media look like in action? Famed entrepreneur and businessman Gary Vaynerchuk suggests that you “Document, Don’t Create”. This could be sharing your successes and failures or discussing a journey. Giving your opinion or letting people see what your daily life is like, both inside and outside work.
2. Keep organised
What does calendar management have to do with social media and personal branding? It ensures that you are able to maintain and map out the content that you will be sharing across your social media accounts. This is because you are going to need to create and share many types of content. This includes video, podcasts, selfies and mobile-friendly articles. The calendar will guide your efforts.
For example, a calendar will ensure that you block out time in your schedule to brainstorm and create content. Once your calendar has been created, you will use it to decide when the content will go live.
It allows you to group similar content and themes in campaigns to keep engagement high. It generally provides some much-needed structure to your social media strategy. In addition, it provides an overview of your content schedule. This means you can keep tabs on what has been published. In addition, you can track how it is performing. Also be aware of the best times to post on social media to engage users.
3. Stories aren’t going anywhere
In 2013, Snapchat introduced the world to Stories. Since then Facebook Messenger, Instagram, WhatsApp and YouTube have now jumped on the trend. As noted in Fast Company, research reveals that ‘Stories are growing 15 times faster than newsfeeds’. More than one billion users are already hooked on the format. While the look of Stories is all relatively similar across each platform. The biggest consideration you will want to make is determining the type of content that fits each network’s audience. If you have not used stories yet, it is time to add them into your strategy. This will take your personal brand to the next level.
4. Don’t limit yourself to just Facebook
Around 69% of US adults use Facebook. So, there are plenty of reasons to ensure you have staked out your social presence on the platform. However, there are plenty of other opportunities to expand the reach of your personal brand across other networks. You do not want to miss out on the opportunity to establish your voice on Twitter and LinkedIn as well. Dakota Shane, Co-founder of Copy Buffs explains, Twitter is ideal for developing thought leadership. She says this can be done by sharing the content you have created as well as your thoughts on current events.
It is a great platform for sharing brief, easily digested updates that can quickly grab an audience’s attention. LinkedIn on the other hand, can aid in establishing meaningful professional connections. This can be done through narrative-style posts. For example, telling the story of how you overcame a challenge in your career. On LinkedIn, you can reuse some of the longer-form content you may have shared on Facebook. Through this, you will gain the readership of a much more targeted professional audience.
5. Embrace social media automation on your profiles
Artificial intelligence is transforming the way we conduct business across all types of industries. We are seeing this with the increased use of chatbots on social media. Chatbots are an obvious answer for customer service. They are effective for individuals who wish to build strong relationships with audience members. For instance, these bots can generate leads and revenue. This is done by providing after-hours support and steering users in the right direction.
For example, if someone wishes to know what services you offer. The chatbot could then send them to your ‘services’ page. As a result, you will save lots of time and money. In addition, you will be able to connect with many more interested audience members. More promising, AI can learn more about your audience and make smart suggestions. For example, as tools powered through machine learning advance. Through this, you could easily identify the content people engage with the most. In addition, you can pinpoint when and where to share this content.
6. Build a robust community on social media
Private communities have been a mass social media trend. Business pages on Facebook can now participate in Facebook Groups. This gives brands a way to directly connect with their most dedicated followers. Your passionate fans are keen to keep in touch with brands through more exclusive communities such as Facebook and LinkedIn groups.
Among other benefits, private groups aid your personal brand in getting feedback from the most loyal fans and present content without worrying about algorithm changes. This is one of the reasons some influencer accounts on platforms like Instagram have made the decision to switch their accounts to private. Fear of missing out (FOMO) has a strong psychological pull. You can use this to your advantage. You can do this by creating private and exclusive accounts and groups.
While using social media is a must to strengthen your personal brand, it can get overwhelming. However, these branding trends will guide you in creating the right content. As well as assist you in engaging with your audience. They will keep your efforts organised. In addition, they will ensure you are not spending every waking moment on social. Personal branding trends continuously evolve. It is crucial that you take the time to invest in yourself. Ensure that you are doing everything you can to build a personal brand that stands out.