Here’s a fun fact for you: according to Search Engine Watch, 93% of customers expect companies to have a social media presence. This is fabulous news because most companies are on at least one social media platform if not more. However, with so many different channels and platforms for interacting with your potential customers, it can be tough to know where to spend your time and how you should spend it to drive more sales. Here’s the thing, social media can be a treasure trove of potential revenue but you have to use it the right way. In this article we will tell you some clever ways you can drive new customers and revenue using social media.
Drive Revenue With Social Media By Thinking Of Your Social Media As Digital Signage
Digital signage is everywhere nowadays, from ad boards to social media streams in restaurants. It’s a prominent kind of advertising that catches attention. Although consumers expect a brand to have a social media presence, a large majority are more likely to trust content that is created by fellow consumers over the brand itself. By doing something as simple as implementing in-store screens which reveal the social media shares from your previous customers, real-time reviews and UGC, you are harnessing the power of both social media ROI and digital signage. Sharing these streams in-store can increase conversions by 7%.
Drive Revenue With Social Media By Including Social Media Content On Your Website To Boost Purchases
Your website is one of the most essential steps in the customer journey. The website is where potential buyers read about your services and products and make the decision to hit the purchase button or navigate away. The impact of social media on purchasing decisions is massive. Consumers are more likely to purchase something that is based on social media referrals. So, get some social media referrals for your online ordering and that way you will drive new customers and revenue. You can do this through posting reviews or user-generated content (UGC).
When It Comes To Paid Ads, Use Social Media Content
The average paid ad costs are going up and they are reaching less people. However, there is still a way that you can leverage paid ads so that they perform well with your audience. You can add in social media content to your ads that has been made by previous customers. This will increase the chances of your paid ads performing well. You could use UGC, reviews and much more. This works because consumers can relate to real-life images. They picture themselves in the user-generated content more than they do in a shiny stock picture.
The key to leveraging your social media ROI to drive revenue boils down to one factor in particular, that is trust. Authentic content is what builds relationships and relationships are always built on trust.
Trust also drives revenue. Nowadays, consumers turn to fellow consumers to help make their purchasing decisions. The interactive and immediate nature of social means that you truly have endless opportunities to learn about your brand through other customers and build real-time relationships with them.
Use customer-created content from social media in different ways to give potential buyers the encouragement they need to purchase from you. Share social streams in-store to drive more conversions. These efforts will help you to see a boost in revenue.