This article will discuss how to drive traffic to your website through social media. You have most likely heard that social media is an incredibly popular way for businesses to engage with their target audiences. You may even post on Facebook every now and again and respond to a couple tweets.
What’s the big deal about it? Well, 92% of small business owners who use social media consider it to be essential for their business. To start, social media can help you greatly in building brand recognition, foster a community around your business and to boost your bottom line.
Plus, with the number of people using social media globally, there has never been a better way to find and connect with your potential audience. Let’s get into the tips.
Drive Traffic To Your Website Through Social Media: Fill Out Your Profile
The first thing people will see when they click on your social media is your profile. So, ensure that you fill out your profile with all the necessary information. Your social media profile is also the perfect place to place the link to your website. This will drive customers to your website. Especially so if you put a call to action (CTA) in such as order online followed by the website URL.
Drive Traffic To Your Website Through Social Media: Post To Your Social Channels When Your Audience Is Active
It’s a waste of time posting on social if your audience is not even online to see it. The best time to post on social media is when your target audience is most active aka their peak time. So, test the waters to discover what times drive the most click-throughs and engagements. Then, you will see the times you should be posting.
Drive Traffic To Your Website Through Social Media: Focus on Visual Content
It is very easy to scroll through a social media feed and miss content may be of interest or helpful. So, stop potential site visitors from doing this by posting visual content that stands out on a feed. Include elements such as infographics, graphs, GIFs, videos, photos and animations. This will peak their curiosity and if you include a CTA, they are likely to visit your site.
Consistently Engage With Your Audience
It is very easy to overlook the social component of social media. However, that is not a mistake that you want to make. Social media is very unique in that you can actually engage directly with your target audience. It allows you to answer questions and obtain feedback in real-time. In addition, it allows you to improve the experience people have with your brand. It is also an effective way to drive traffic to your website as people want to support businesses that interact with them.
Optimise Those Call To Actions
You can boost the number of clicks your social media posts receive by simply adding in a call to action. A CTA will tell the user exactly what you want them to do. They are a great way to convince your audient to click through to your website. For example, posting order online from us and including the phrase ‘click here’ or ‘visit our site’.
This article discussed how you can drive traffic to your website through social media. Now that you are armed with these tips to use social media as a means to get traffic on your site, start implementing. Then, watch the traffic flow through to your site. We hope this was helpful for you!