Does your company have a social media presence? It should. It is an undeniable fact that all modern businesses, big or small, need to utilize social media as an essential pillar in their digital marketing strategies. Without an effective social media strategy, it can be challenging to generate measurable results.
Whilst not every business needs to outsource their social media, with enough tools and time, owners can exploit the benefits social platforms like Facebook, Instagram and Twitter have to offer. For others, however, time is a precious resource and if you cannot maintain the social presence required to achieve your business goals, it may be time to consider outsourcing your social.
What Social Media Agencies Do
Agencies deliver results (at least, a good one will) and can have as little or as much involvement as you like. From analysing your entire digital marketing activities a social media agency can provide you with a comprehensive strategy that contains actionable goals.
For example, content suggestions, suitable social platforms to use and metrics to monitor for success. An agency can also implement these goals for you, taking over your social media accounts by posting based on your agreed content calendars.
A social media marketing agency will analyze your social media presence and identify areas that need to be focused on to achieve your goals. First things first.
Identify Your Needs
Prior to identifying an agency it is crucial to quantify what success on social media will mean for your business, Do you need a strategy created, implemented or improved upon? Are you unsure of how to boost your brand awareness or generate leads? By deciding upon your direction early on, a social media agency can transform your goals into measurable actions.
When you are conducting research, you may find yourself drowning in a sea of potential social media agencies to partner with, all promising to be your solution. So how can you be certain a company achieve your vision? A survey found that 43% of businesses use referrals to make decisions about potential agency partners.
Word of mouth is an effective marketing tool and agencies have realised this. Look for online reviews of the agency you are researching, or be blunt and ask the agency for references. If customers are praising a particular agency, it is worth taking a closer look. If the agency you are reviewing is not forthcoming with this information, they are not worth your time.
Following on from referrals, an agency’s client on project history will be a crucial factor in determining if the agency is right for you. Most reputable agencies will showcase their clients on their website, therefore utilize this and communicate with these clients. Having a brief conversation with them can help mitigate some of the risk when hiring an agency.
Similarly, if you find any case studies, ensure you assess these for real, lasting results and what strategy drove the results. This gives an indication of how the agency will approach your project. If no case studies are provided a red flag should be raised.
Will They Help You Long Term?
Would you prefer immediate results or the right results? If a Social Media Agency promises you success overnight, they do not have your company’s best interests in mind through activities such as follower purchasing. View your relationship with an agency as a partnership. The best results are born from working in partnership; where client and agency can work together to achieve optimal results. Identify a social media agency that shares the same values.
What Questions Should I Ask?
When narrowing down your list of potential agencies to partner with, you may struggle to differentiate between several. At this point, you will be engaging in conversation with each agency to see which one suits your business goals. A list of questions can come in handy for this part. A good set of questions will enable you to distinguish what makes each social media agency unique, informing your decision about hiring the one that is right for you.
For example, a few questions you can begin asking are:
- How will your social media plan help achieve my business goals?
- How will you differentiate my social media presence from that of my competitors?
- How do you distinguish yourself from your competitors?
- What kind of analytics can you give me? Will they be real-time?
- What is your approach to measuring ROI on social media?
I hope these tips help you when deciding which social media marketing agency you would like to go with. Don’t forget, it is essential to have a social media presence for your business. Why? Because everyone is on social and if you are not, you are missing out on a very large audience. Go with the social media experts but make sure you choose the right agency. Be aware of who they are and what they do, what your social media needs are, research them, look at their previous work and ask them plenty of questions face to face. Best of luck!