Last time we discussed what a social media marketing campaign can do for your business. If you do not remember the advantages of these campaigns on your business, here are a few worth saying. They improve your brand awareness. Campaigns are a way of connecting with your fans. They boost your website traffic and drive sales. Now that you know what these campaigns can bring to your business, it is time to learn how to create your own so that you can start feeling the results.
There are many methods to creating a successful social media marketing campaign. In other words, these plans vary based on industry, social media platforms and campaign type. Use the following tips, which are centered around three major steps including researching your competition, crafting your strategy and promoting your content to create your campaign.
Here is the steps to creating a social media marketing campaign.
1. Research Your Competition
In the planning stages of your social media marketing campaign, you must think about your competition.
-Which companies are similar to yours and already have successful social media accounts?
-Which companies have campaign that you know did well?
-Do the companies you are reviewing generally conduct giveaways, contests or live videos?
-What is engagement like on their social posts?
By taking a step back and asking yourself these questions, you will start to understand what is working well in your industry. You will also be able to determine how you can make your campaign unique. Therefore, look for inspiration in other places. If your competition does not have a social media presence, you’re not a fan of their previous campaign style, or you have an exceptionally unique business, then look for other campaigns that inspire you and determine how you can apply elements such as similar style, level of engagement, aesthetic or a specific message to your campaign.
2. Craft Your Strategy
Next, craft your campaign strategy. To determine your campaign goal, consider your target audience.
-Who are you trying to reach?
-How would you classify your target audience?
-What are you hoping this campaign will achieve for your company and your audience?
-How can you create continued engagement with your followers throughout your campaign?
Making sure your content and messaging appeals to your target audience must always be your top priority. Don’t forget this crucial rule throughout your social media marketing campaign. As a result, you may lose sight of who you are trying to connect with and why. Otherwise, your audience will likely scroll right by your social posts or lose interest in your campaign in a matter of seconds.
Here are some ways to appeal to your target audience on social media:
Consider Current Trends
What do people want to view these days? For example, Instagram Stories and live streaming has become very popular. Can you incorporate these trends into your social routine and campaign?
Make your audience want to stop and listen. If you don’t have something worth their time, why would they check out your post or campaign? Give your audience an incentive such as a giveaway that requires your audience to read your description from start to finish. In addition, tell them how to participate in the giveaway and when you will announce a winner.
Create Unique and Compelling Visual Content.
Whether it is a video on Facebook or an edited picture on Instagram, ensure your visual content is compelling and entertaining. Give your audience something they have not yet seen before.
3. Engage With your Audience.
After posting on social media, a large 84% of consumers expect companies to reply within 24 hours. If your followers leave questions, comments or concerns on your posts, you should reach back out to them. You will form a personal bond with your audience that will make them more loyal to your business and yourself. You will also earn their trust more efficiently.
4. Choose Your Content Type and Format
In order to determine your content type, you must think about why you are creating your campaign. Here are some instances in which a company may create a social media marketing campaign:
-Special occasions or milestones
-Partnerships with other businesses
-User-generated content promotions
-Contests or giveaways
Consider which content type should be used on what platform. For example, if your campaign uses a large amount of still photography, maybe Instagram is the platform for the campaign. If you want to do live streaming and share longer videos, Facebook may be a great option. Finally, if you wish to release shorter bursts of information, Twitter could be a good fit. Think about what each platform is the best for and go from there.
5. Manage the Results of Your Campaign Strategy
No matter the reason for the campaign, you will most likely be interested in knowing your campaign’s level of success. To make any conclusions about your success, you will need some kind of metrics to measure and monitor throughout your campaign.
A popular way to do this is through a metric tracker such as Google Analytics. This kind of concrete data will give you information such as the amount of overall campaign traffic, how many new followers that you attract, your levels of engagement, changes in website traffic and any changes in sales.
6. Promote Your Content
It is now time to begin sharing your campaign and promoting your content. Consider the following techniques on how to promote and share your content.
7. Promote one message throughout your campaign
You should begin by promoting one message on multiple different platforms using content that fits the chosen platform. By consistently sharing the same message across your campaign, your followers will hear the same information over and over again, which will allow them to retain your message.
Marketing campaigns in the past have proven that messages are most effective when repeated. Repetition will result in familiarity, which will foster trust between your audience and your message, brand and product. As a result, redundant messages stick.
8. Balance your promotional and non-promotional content
Your followers will notice if you are constantly pushing promotional content on them. You must balance promotional and non-promotional content so that your followers will perceive you as being helpful and will want to engage with you more.
This is about your followers not feeling pressured or pushed into becoming a customer. You will be most effective if you provide your followers with promotional content that is balanced out with helpful and engaging content.
9. Ensure your content is unique to your business
Create an aesthetic for your campaign that matches your brand. You want this to be unique, anyone that lands on your page should know that it is yours without reading your profile handle. Being unique and authentic helps you to stand out and it also gives people a reason to follow you over competitors.
10. Engage with your audience on a regular basis
No matter how many followers you have, you should set aside a bit of time to answer questions, “like” comments and respond to feedback. By taking the time to engage with your followers, you will give them a personal experience that they will not forget. As a result, these are the kinds of relationships and experiences that keep followers invested in your brand.
Social media has truly taken the world by storm. Although some trends are changing, social media is not going anywhere. Therefore, social media marketing campaigns are great in helping businesses to stay relevant and promote their content. As a result, they offer the possibility of significant reach, ability to directly engage with followers, the ease of sharing content with a large number of people and the budget-friendly nature of the work. So, get started creating unique and engaging content for your social media followers. As a result, this will allow you to make an impact that drives sales and gets people pumped about your brand. Read our part 1 to this article here!