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How To Drive Online Orders Using Facebook

Bronagh Loughlin | 19 Oct 2020

The more online traffic you receive means the more orders you receive. You need to put the time into getting orders from your website to save yourself from being charged mass fees from the third party ordering platforms. One way you can drive more traffic to your website is through Facebook. It is a cheap and easy way to increase your restaurant’s online orders. Below are some tips on how you can use Facebook to drive online orders.

Drive Online Orders Using Facebook: Update Your Facebook Page

Drive Online Orders Using Facebook

You can increase your online orders by simply making three easy updates to your Facebook page. The first is you should update your Facebook cover photo with a picture that has details of your website and a discount. Next up is you should change the Facebook button under the banner to SHOP NOW so that your Facebook following can go directly to your website to order food. Finally, ensure you ‘pin’ a post to the top of your page that includes instructions on how to order food online from your website. ‘Pinning’ the post means that it will remain at the top of your Facebook profile so each time a follower clicks on your page, they will see it.

Drive Online Orders Using Facebook: Publish Posts That Increase Sales

Drive Online Orders Using Facebook

You may be asking yourself, how can I drive more traffic to my website using Facebook posts? Well, here are a few ways. For starters, ensure that you are including images in your posts. Images are what grabs a follower’s attention, especially when food is involved in the equation. Next, always add a call to action (CTA) to your post and link your website in the post. A call to action asks your customers to do something and in this instance, you want them to order online from your website. Finally, monitoring your online ordering to see what successful results Facebook posts are bringing about.


Consider Using Facebook Advertising

Drive Online Orders Using Facebook

Don’t rule out Facebook advertising. It is a cheap way to boost those online orders by promoting your restaurant to a targeted and relevant audience. Here are some tips. For starters, know that your current customers will be the ones who are most intrigued. So, upload an existing email you have sent out or a text to Facebook and it will match the information with the correct Facebook users. From there, you can target those customers and your existing following with your restaurant’s Facebook ads. Next, boost your posts so that your ads will get noticed. This is an excellent way to boost your reach. Finally, find some new customers by using very specific requests such as by gender or age, location or even interests. This is a brilliant way to attract new customers to your restaurant.


There you have it, some tips on how you can drive online orders using Facebook. Facebook is an excellent place to market your restaurant and to sell. So, keep these tips in mind. If you want to learn more about how you can increase your online orders or about online ordering in general, don’t hesitate to contact us at MENUU.



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