This article will discuss how you can increase your Twitter followers. How many Twitter followers do you have? This question is a tempting one for brands to brush off. Here’s the thing, you cannot dismiss your follower count on Twitter as a total vanity metric. A higher follower count mean more influence in your industry. In addition, it also signals that your audience, leads and customers are interested in your content. According to social media statistics, almost half of all marketers cite Twitter as their go to network. That is for engaging with customers. Fast-moving and easy to use, Twitter is arguably the easiest social following to grow from scratch.
Here are 7 steps to getting more Twitter followers.
1. When in Doubt, Tweet More Often to Increase Twitter Followers
Versus the likes of Facebook or Instagram, Twitter requires a more aggressive content strategy. Three to seven tweets a day is ideal to maximize engagement. Some brands tweet as often as 15 or 20 times per day, though, so context and competitive analysis are important here. However, given how quickly the platform moves, brands can always err on the side of posting more often rather than being reserved. The key is to not only promote yourself. The possibilities for filling up your content calendar are seemingly endless. Tweets from your followers. Relevant industry articles. Buzzworthy stats. Breaking news. Personal updates. The list goes on. Filling up your Twitter feed with fresh content lets potential followers know that you are active, engaging and well worth following.
2. Time Your Tweets to Perfection
Speaking of timing, blasting your tweets while your target audience is sleeping will not help you gain new followers. Brands typically see the most engagement during weekdays in the early and late afternoons. While these numbers may vary depending on your timezone and audience, timing your tweets can help your account gain some much-needed exposure. Figuring out how to get more Twitter followers does not mean sitting in front of the screen for nine hours a day. Ideally, brands should schedule tweets to hit the times where users are more active and tweet in real-time at intervals throughout the day as well.
3. Post More Visual Content to Increase Twitter Followers
As you probably know, tweets containing visual content do receive more likes, shares and retweets than those without them. Brands should strive to couple their tweets with some sort of accompanying image. Although there is nothing inherently wrong with solely text-based tweets, images are better poised to stop serial scrollers and encourage them to take a look at your post. Think colourful blog post previews, GIFs, memes and infographics. Infographics are shared three times more often than any other type of image on Twitter. Video content marketing is also effective with this medium being shared size times more than a typical text-based tweet. Quick how to’s and listicle videos do the job. Whether you are looking to inform or entertain your audience filling your feed with visual content can help bring new followers into the fold.
4. Harness Your Hashtags
Think of hashtags as a way to make your posts searchable, almost as a form of SEO for your Twitter account. According to data and best practices on how to use hashtags, tweets with at least one hashtag receive 12.6% more engagement than those without them. Tackling on a couple of hashtags to any given tweet is a quick way to increase the likelihood of new followers discovering your account. In addition, doing so takes a couple of seconds and there are plenty of hashtags to choose from.
For example you can use industry hashtags such as #contentmarketing which would be ideal for your professional content. To add some personality into your feed, you can also play with popular community hashtags such as #MondayMotivation. You can also use event-based hashtags. However, do not go overboard with hashtags, posts brimming with hashtags look spammy at a glance and are otherwise distracting. Besides, spamming is unnecessary when you know which of your hashtags attract the most followers. By taking advantage of Twitter analytics, you can dive even deeper into the top-performing tags for your brand.
5. Master the Arts of Tagging, Retweeting & Replying to Increase Twitter Followers
Getting more followers on Twitter does not have to be a time-sink: It just means making the most of the time you spend on the platform. Sure, you can schedule your tweets to optimise engagement. However, you do not want your Twitter account to look like it is completely run by bots. You need to get in the trenches with your followers, customers and industry leaders alike. Regularly engaging with other users via tagging, retweeting and replying immediately lets new followers that you are human and gets more eyes on your brand. To start, let’s say you are replying to another brand’s tweet to try to get their attention. Writing out a detailed, thoughtful response will score you more potential followers than brief one-word reply.
Another effective way to get other brands interested in your account is by shouting them out. Tagging other brands as a compliment is a popular tactic to show some love to others in your industry. They may give you a shoutout in return. Likewise, being tagged in a tweet can help you tap into new audiences by understanding who else is sharing your content. If you want to be tagged by others, you should do the same yourself. Retweeting your fans and followers can also help to introduce you to new ones. These small pieces of your content strategy contribute to the bigger picture of attracting followers. Any combination of tagging, retweeting and replying do not have to take long but are vital to letting those potential followers know that you are active.
6. Optimise Your Profile for New Followers
Up to 15% of tweets are suspected to be bots. Therefore, brands must do everything they can to prove that they are human. In addition to a diverse content strategy, there are a few subtle steps to ensure your profile friendlier to new followers.
Optimising your profile involves three straightforward steps:
-A clean profile photo. According to the psychology of social photos, an unobstructed facial photo is ideal if you are not using a high-res brand logo.
-Relevant tags, industry keywords and location information. Your profile should be complete by describing what you do, your title, what companies you work with and where you operate.
-A taste of your personality. Giving your followers a sense of who you are is always a plus.
Fine-tuning these pieces of your profile help guarantee a positive first impression with new followers.
7. Find Followers Within Your Network to Increase Twitter Followers
Here is a simple, straightforward tip for gaining some new followers and making yourself more visible in Twitter’s search in seconds. If you are like most people, you are hesitant about uploading your contact list to any social network. However, syncing your contact list to Twitter can help you tap into your existing network of people most likely to follow you. If your synced contacts are on Twitter, your account has a higher chance of showing up as a suggestion under the ‘Who to Follow’ section. Depending on the size of your contact list, this can score you a lot of new followers with very little work on your part.
Growing your Twitter following does not happen by accident. A combination of planning your content, engaging with fellow users and optimising your profile is key to attracting new followers. If you have been struggling to figure out how to gain more Twitter followers, begin with these steps. Many of them require a small commitment of time but can make all the difference in terms of new leads, customers and exposure for your brand.