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This article will discuss Instagram bio ideas and tips for maximizing your Instagram account. Instagram is fast-growing, ahead of other social networks with the most diverse age range. With Instagram Stories driving its growth and more than 200 million people visiting daily, this is not the platform to overlook. Your Instagram profile offers your restaurant’s first impression and is the backbone of your Instagram presence. At the heart of your Instagram profile is your Instagram bio. It offers 150 characters of prime real estate to introduce yourself and show new visitors why they should follow and engage with your business. 

Instagram Bio Ideas: What Your Instagram Bio Should Do

Instagram Bio Ideas

Your Instagram bio shows visitors who you are, what you offer and why they should care. Therefore, it is worth investing time into it to ensure it is correct. It may be the first point of contact for someone who has discovered your brand by clicking through from an Instagram hashtag. Does your bio make it clear why someone should follow you? Does it showcase the very best of your restaurant? A great Instagram bio shows off your business’ personality and in return forces users to take action, whether by clicking on your link, visiting your shop or simply following your account. 

Instagram Bio Ideas: What Is Included In Your Instagram Bio

Instagram Bio Ideas

Before you even begin to think about what to write, you must understand all the components of your profile. 


When introducing yourself, it makes sense to start with your name. Include your real business name of course, but you do not have to stop there. The name and username fields are the only parts of your Instagram profile that are included in Instagram searches. This means you can also include a variation or abbreviation of your name. If you think it is a term people may use to search for you, do it. You could also include an important keyword that may help people discover your account. You can use up to 30 characters so make use of them. 


This is your identity on Instagram. It is your @ handle and it forms part of your profile URL. Use a consistent handle across social networks to make it easy for people to find you. 


This is the only spot on Instagram where you can post a clickable link. You can change the URL as often as you want. You may want to link to your newest or most important content such as your latest blog post or video, a special campaign or a landing page specifically for visitors coming from Instagram. 


If you have a business profile on Instagram, you can choose a category for your business. This is shown underneath your name and can help people see at a glance what you do. Using a category for your business can free up space in your Instagram bio, since you do not need to repeat this information. However, it only appears in the mobile view, so you cannot assume that everyone will see it. 


Contact Information

Business profiles can include contact buttons that allow people to phone you, email you or get directions to your business directly from Instagram. When you add your address to your Instagram business profile it will appear below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. 

Call-to-Action Buttons

You can encourage people to take action straight from your Instagram bio using call to action buttons. These allow your followers to take actions such as booking a table at your restaurant or buying tickets for your event. 

Verified Badge

This little blue checkmark is incredibly valuable as it assures visitors that they have reached your official Instagram account. 


Finally, the bio itself. Your Instagram profile bio gives you just 150 characters to explain who you are and what you do. It should also convey your brand’s unique personality and show your audience that they have come to the right place. That is a lot to ask of such a small amount of text and you will need to employ some creative Instagram bio ideas to make yours stand out. 

Instagram Bio Ideas: How To Write The Best Instagram Bio

Instagram Bio Ideas

Convey Personality

Your Instagram bio is your introduction to new. A boring bio is not going to inspire people to click the follow button, even if your feed has some great photos. Your photos show users what you do. Your bio is your opportunity to tell them who you are. After all, it is social media and it is important to show your human. Think about the answers to these questions, What is your brand promise, If you are an individual entrepreneur, what are your special skills?, Are you a local business?, Is your product ethically made? 

For example, Canadian Blood Services does a great job of showing the importance of their work using an authoritative human and appropriately serious brand voice. Their bio says, “between donors, recipients and all the people who bring them together, we are all part of #CanadasLifeline Book your appointment to donate today”. 

Include Hashtags

Adding hashtags to your Instagram bio is an effective way to link to tagged content. You could include a branded hashtag to promote and collect user-generated content. Destination BC uses the hashtag #exploreBC to collect stunning user-generated photos from around the province. You could also include a themed hashtag that highlights a current promotion or contest. Keep in mind that Instagram bio hashtags are clickable, however they do not appear in hashtag search results. Do not include hashtags that are not directly related to your business, because each one represents an opportunity for potential followers to click away. 

Play with Emojis

Emojis convey a lot of information in just one character. They are a great way to highlight your brand personality and provide key details in a small space. They are also an efficient way to break your Instagram bio up visually. If you feel like most emojis are too cute for your brand, keep it simple, even if it is just a simple checkmark. The Netflix food shows account DontWatchHungry uses a string of emojis to ensure visitors know at a glance they have reached a profile that is all about food. 

Here is some emoji shorthand to get you started:

Ghost emoji: Use before your snapchat handle

Location pin: Use in front of your physical location or address

Envelope: Use in front of your email address

Downward pointing finger: Use in the last line of your bio to point to your clickable URL

Flags: Can be a great way to indicate your home base or to highlight your local brand account in different languages or countries. 

Use Spacing and Line Breaks

People do not tend to read information online. They scan for bite-sized chunks of information. A way to make that information easy to identify is using line breaks. Modern Tiny Living uses emojis as bullet points to show off key points about their company that would not quite make sense written in paragraph form. It is really easy to set this up using the Instagram web interface. Simply space your bio as you would like it to appear. On Mobile, your best bet is to create your bio with the spacing you wish using a notes app. Then, copy and paste it into your bio field. 

Write a Compelling Call to Action

All good marketing material includes a clear and compelling call to action. Your Instagram bio is no exception. Give visitors clear direction. What is the first thing you want people to do after they visit your profile. You may want to send people to a link where they can purchase or book your products. But you may have a different conversion goal in mind. Maybe you want people to like your Facebook page or sign up for your newsletter. Maybe you want them to visit your website. You could say ‘Visit our website’ of course. 

However, you can get more create than that. For example, Victoria Emerson Design does it with a call to action: ‘Come see what you love’ followed by an arrow down to the website link. Ensure your call to action supports your Instagram marketing goals and aligns with the clickable link in your bio. If your goal is to build an Instagram following, your call to action may be simply to ask visitors to follow your feed, or to share their photos with a branded hashtag.

Instagram bio ideas

If you remain unsure about what to say in your bio, or how to make it stand out, here are some Instagram bio ideas and examples to get you started. 

Funny Instagram Bios

Whilst it will not work for every business, humour can sometimes be a great way to break the ice. Old Spice uses humor in their bio ‘Muscles. Smells. Lazers. Coupons. Gifts’ and it aligns with their well-known ad campaigns.  Totinos takes a different approach, by using a funny character in their bio. It says ‘Oh hi, I’m Pete.. Just an actual Pizza Roll livin’ that pizza life. Live Free, Couch Hard’. 

Creative Instagram Bios

When you really want to get creative with your Instagram bio, try one of these creative Instagram ideas for your bio. 

Use Custom Fonts

Technically, you can only use one ‘font’ in your Instagram bio. However, there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters. The Daily Type uses custom fonts, which is no surprise as it is an account all about typography. Like The Daily Type does, it is a good idea to use this trick sparingly, rather than dressing your entire bio up in fancy fonts. Once you have found a font style you like, copy and paste it into your Instagram bio. 

Add Special Characters

We have already discussed using emojis but beware you can also go old-school and use special text symbols to break up your bio. This trick uses the same principle as the tip above, however instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points, as in the account for the travel bloggers at Wander in Two. The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters. You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio. 

Use Instagram Bio Quotes

Quotes can be a great way to express an idea or create a feeling of connection with like-minded people. You do not have to use a traditional quote that is attributed to a real person. You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just ensure to give credit where credit is due if you use someone else’s words. A good place to find Instagram bio quotes is The Quotations Page. 


This article discussed Instagram bio ideas and tips for maximizing your account. With these Instagram bio ideas in hand, you are now ready to create a bio that showcases the best of your brand and compels visitors to like, follow and even buy all in 150 characters or less. Get writing!


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