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Instagram Tips That Your Business Must Act On

Bronagh Loughlin | 27 Apr 2020

With over a billion active users and counting on Instagram, now is the perfect time to capitalise on the platform’s current boom. New features and functions for the business are continuously being rolled out on a regular basis and the hype is real. However, the ever-changing Instagram algorithm is providing to be a challenge for brands looking to maximise their engagement. So, here is a list of Instagram tips to ensure that your presence is not stuck in 2010. Whether you are totally new to the platform or want to double-check that you are running your Instagram by the book, all of these tips deserve your attention. 

Here are the Instagram Tips You Need to Act On!

1. The First of Our Instagram Tips is to Optimise Your Bio

Instagram Tips

Businesses often obsess over their pictures and captions to the point that they forget about one of the most important pieces of their Instagram profile. Their bio. Your Instagram bio represents some seriously valuable real estate. From funneling visitors to promotions as a call to action, there is a ton that brands can do in just a few words. 

Here are some Instagram tips for what you should add into your bio:

-A branded hashtag to encourage tagging and sharing. 

-A slogan or brief description that speaks to your brand voice. 

-An Instagram-specific relevant bio link pointing to your homepage or a promotion. 

For example, Hello Fresh manages to tick off all these boxes with their simple and clean Instagram bio.

2. Don’t sleep on Stories

Instagram Tips

Among our most pressing Instagram tips for brands, this is a big one for your content strategy. Stories represent a clear priority for Instagram right now. They are among the most popular types of content by far, acting as a sort of spiritual successor to Snapchat. Users can not get enough of today’s time-sensitive, ‘self-destruct’ style content. Meanwhile, new features such as Stories ads and audience polls further signal that the platform wants brand on board. If you are looking for a boost in engagement, look no further than running regular Stories. The beauty of Stories is that there is no expectation for them to be polished. Snapshots, selfies and bite-sized posts that show off your brand in the real world can be put together in no time.

3. Produce More Video Content

Instagram Tips

Although Stories may be king in terms, videos are not far behind. The need to produce video is universal amongst all social networks and Instagram is no exception. The good news, it is easier than ever thanks to the slew of Instagram apps out there that serve as your pocket studio. Native apps such as Boomerang and Hyperlapse allow for straightforward video editing. In fact, even big brands like Krispy Kreme rely on bite-sized Boomerang videos as part of their feed. Instagram is all about compelling visual content. Videos are a prime way to instantly step up the entertainment value of your feed.

4. Figure out your publishing frequency

Reach

If you are on the lookout for Instagram tips to raise your reach, start by looking at how you time your posts. In other words, how often you are posting and at what what your content is going live. It is good to stick to a posting schedule rather than posting at random. Consider that most brands are publishing to Instagram at least once a day. This allows brands plenty of time to map out what they want to publish and fine-tune their posts, also.

5. The Fifth of Our Instagram Tips is to Include a Call-to-action in your Captions

Call to Action

Much like your bio, there is much more to any given Instagram caption that meets the eye. Rather than post passively, captions serve as an opportunity to not only show off your creative side but also encourage engagement. 

Here are some examples of the Instagram tips:

Questions

-Asking questions

-Encourage sharing via hashtags and regrams

-Publish ‘tag-a-friend’posts that encourage conversations between users

-Point people to your bio link

6. Rethink how you use hashtags

Hashtag

Many brands are scrambling for Instagram tips on how the heck to use hashtags. The two big functions of hashtags are making your posts searchable while also encouraging hashtag shares among your audience. Oftentimes you will see a combination of branded hashtags and broader community tags serving as a sort of best of both worlds. If you are still stuck on how to use hashtags, perhaps the biggest Instagram tips we can offer is to not stuff them. A less is more mentality appears to work best rather than trying to cram dozens of tags into your captions. However, consider that sometimes the best way to use hashtags is to not use them at all, well at least not all the time. Creativity counts on Instagram so do not be afraid to post the occasional photo that speaks for itself.

7. Regram your fans and followers

User Generated Content

Feeling overwhelmed with how much you are expected to post on Instagram? That is why it is ideal to allow your followers to do some of the work for you. With the help of a branded hashtag, you can regularly encourage fans to post user-generated that you can in turn regram yourself. This allows you to show your audience some love whilst also having a constant stream of content at your disposal. When you are strapped for ideas or just want to show appreciation to your followers, regram deserve a place within your content strategy.

8. Promote your presence beyond Instagram

Instagram

Do your customers and existing social followers actually know that you are on Instagram? Seems like a no-brainer, however, you may be surprised how many brands squander their off-platform promotion. For example, you can make occasional references to your Instagram on other networks such as Facebook and Twitter. As far as your website goes, social media buttons and embedding your feeds on your homepage are a great start. If you have an email list, likewise include social buttons and regularly make reference to your Instagram presence. For example, MeUndies published an entire email campaign centered around their Instagram and branded hashtag.

9. Keep up with a content calendar

Calendar

There is no shortage of options in terms of what you can post. Product and customer photos. Text overlays and memes. Selfies and snapshots in the wild. That only scratches the surface. In order to organise what you are posting and look at your Instagram presence in a more holistic way, a content calendar is a game-changer. 

10.The Last of Our Instagram Tips is to Monitor your Instagram analytics

Analytics

As discussed previously, brands need to know which types of content are their top-performers and where they need to improve in terms of their reach. So monitor your Instagram analytics. 

Act on these Instagram Tips!

Social media is the place to market your brand. If you are looking to figure out the kinks in your Instagram presence, you are not alone. More competition and Instagram’s updated algorithm signal the need for brands to ensure some serious changes. This combination of Instagram tips is key to optimising your presence no matter what your industry may be. 

 

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