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Social Media Acronyms: 138 You Should Know

Bronagh Loughlin | 30 Jun 2020

If you have been observing social media conversations, you may have come across a ton of lingo or acronyms that take you some time to figure out. In other words, social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. Therefore, when you are in charge of creating social media content or responding to customers, it is crucial that you know these most common social media acronyms and slang. So, this article will help you understand what your audience is saying and how to speak their language. In addition, there are some acronyms that may find their way into marketing or sales reports and business meetings. As a result, this makes it even more important to know what they stand for so you become even better at your job. 

So, check out this list of social media acronyms and common internet slang to remain updated with the latest online lingo. 

Network-specific social media acronyms

Social Media Acronyms

So, let’s get started with the common acronyms that are related to specific social media networks and work our way up. Whilst these network-specific acronyms are generally intuitive, it is crucial you know them inside out. 

1. FB- In other words, Facebook.

2. IG- In other words, Instagram.

3. LI– In other words, LinkedIn.

4. YT– In other words, YouTube.

5. TW– In other words, Twitter.

In addition, you may also come across some acronyms that refer to the features on those networks. For example, these are particularly important if you are on Twitter, where social media abbreviations are commonplace. Therefore, knowing them will help you improve your communications between team members and followers.

6. DM- In other words, Direct message. Therefore, this refers to a message sent between two users. In addition, it is mostly used on Twitter and Instagram. Therefore, you will typically find users and companies asking followers to ‘DM for inquiries’.

7. MT- In other words, Modified Tweet. Therefore, this is when you alter the text of a tweet before resharing it. In addition, you would typically create a modified tweet to shorten the text and fit the character limit or remove the poster’s handle (in case they have a private account).

8. PM- In other words, Private message. Therefore, it is a more generic term for one-on-one communications that are not visible to the public and includes DMs as well.

9. RT- In other words, Retweet. For example, when you share someone’s Tweet to your own feed, you are retweeting them. Therefore, companies, influencers and celebrities often ask their followers to ‘RT’ a post if they agree with it. In addition, it is a great way to gain more shares and visibility for your Tweets.

Social media acronyms for businesses

Social Media Acronyms

Next we have acronyms frequently used in a business setting. Although you would typically use these acronyms in your marketing meetings and communications, they are equally useful for social media communications, particularly if you are in a relevant niche. 

10. B2B- Business to business. Therefore, this refers to companies that cater to the needs of other businesses. 

11. B2C- Business to consumer. Therefore, this refers to companies that sell products or services directly to customers. 

12. CMGR- Community manager. Therefore, they are responsible for managing and nurturing a brand’s relationship with its community- not to be confused with social media manager. 

13. CMS- Content management system. Therefore, the tool you use for editing, scheduling and publishing any form of written material for the web. 

14. CPC- Cost per click. Therefore, this is the euro amount you pay for every person who clicks on your ad. 

15. CPM- Cost per thousand impressions or cost per mile. Therefore, it is used for measuring ad impressions instead of clicks. 

16. CR- Conversion rate. Therefore, it is a measurement of the number of people who took the desired action divided by the number of people who could have. 

17. CRO- Conversion rate optimization. In other words, this refers to the measures you take to improve conversion rate. 

18. CTA- Call to action. In other words, this is a statement that encourages the audience to take a certain action. 

19. CTR- Click-through rate. Therefore, it is the percentage of people who took the action of clicking on a link when given the option. 

20. ROI- Return on investment. Therefore, it is a measure of how much you earned considering the amount of money you spend to get those earnings. 

21. SMB- Small and midsize/medium businesses. 

22. SMP- Social media platform. 

23. SMM- Social media marketing. 

And Some More..

24. SMO- Social media optimization. 

25. SoLoMo- Social, local and mobile. Therefore, it is the merging of mobile marketing with social media marketing efforts that are locally targeted. 

26. SRP- Social relationship platform. In other words, it is a centralized platform that allows you to publish content on multiple social media networks and then monitor and analyze the results. 

27. TOS- Terms of service. 

28. UGC- User-generated content. In other words, this refers to any form of content in any format created by the users of a social network. 

Technical terms for marketers to know

Technical abbreviations may not come up regularly in people’s everyday conversations. However, if you are working in a tech company or managing social for one, knowing these terms can help you engage with your brand’s audience. Therefore, they could also come in handy in your conversations with the IT team. 

29. API- Application programming interface. It refers to a set of rules that determine how pieces of software interact with each other. 

30. CX- Customer experience. 

31. ESP- Email service provider. The software you use for sending emails.

32. GA- Google Analytics. 

33. ISP- Internet service provider. The company that powers your internet service. 

34. PV- Page views. The number of visitors landing on a specific page. 

35. RSS- Really simple syndication or rich site summary. A feed of all the published content from a source, typically a blog. 

36. SaaS- Software as a service. In other words, a subset of companies that provide software programs accessible online and paid via subscription. 

37. SEM- Search engine marketing. In other words, the practice of increasing visibility on search engines through paid ads. 

38. SEO- Search engine optimization. For example, it often involves making improvements to your website content with the main goal of ranking higher in relevant search results. 

39. SOV- Share of voice. For example, the amount of exposure that your company owns in comparison to the competition. 

40. UI- User interface. In other words, the visual aspect of a tool that a person uses for controlling it. 

41. URL- Uniform resource locator. In other words, the web address used for identifying a website or page. 

42. UV- Unique views. The number of individual page viewers. It could also apply to video or images. 

43. UX- User experience. This refers to the best practices around how people can easily interact with and perform actions within a website or application. 

Conversational internet acronyms and slang

Most social media acronyms are less business-related and more casual and conversational. Therefore, a lot of them have been around online for years, whilst others are a bit more recent. In addition, you will often find these acronyms used in public posts that your followers make or share, or in their comments on your posts. So, it is good to know what these social media abbreviations mean so you know what your audience is saying and provide them with a relevant response if needed. In addition, some of these abbreviations are also used as hashtags, and you can take advantage of them for better visibility.

44. AFAIK- As far as I know

45. AMA- Ask me anything. Often used by celebrities, influencers, industry experts and regular social media users as an open invite for questions.

46. BRB- Be right back.

47. BTAIM- Be that as it may.

48. BTS- Behind the scenes. Use this social media acronym when you are giving your followers a behind-the-scenes look at what your brand is doing.

49. BTW- By the way.

50. DAE- Does anyone else..?

51. DYK- Did you know..?

52. ELI5- Explain like I’m five. Often used in forums like Reddit when people are looking for the simplest explanation to more complex topics.

53. FBF – Flashback Friday. A theme in which people share old pictures or posts with their followers/

54. FBO – Facebook official. When you make a public announcement on Facebook about a live event such as a new relationship, a change of job, etc.

And Some More..

55. FF – Follow Friday. A trend that started out on Twitter and involves giving a shoutout to people that you think deserve more recognition and followers.

56. FOMO – Fear of missing out. This often spurs people’s desire to keep up with social media in general, and is also often tapped for marketing such as through limited deals, exclusive product reveals and other tactics.

57. FTFY – In other words, Fixed that for you

58. FTW – In other words, For the win

59. FYI – In other words, For your information

60. G2G or GTG – In other words, Got to go

61. GG – In other words, Good game

62. GTR – In other words, Got to run

63. HBD – Happy birthday

64. HIFW – How I feel when…

65. HMB – Hit me back

66. HMU – Hit me up

67. HT or H/T – Hat tip. Used for acknowledging, appreciating or thanking other users.

68. HTH – Here to help or happy to help

69. ICYMI – In case you missed it. Typically used when sharing content that’s not too current.

70. IDC – I don’t care

80. IDK – I don’t know

81. IKR – I know, right?

82. ILY – I love you

83. IMHO – In my humble opinion

84. IMO – In my opinion

85. IRL – In real life

86. JK – Just kidding. Used for conveying a light-hearted tone.

87. LMAO – Laughing my a** off

88. LMK – Let me know

89. LMS – Like my status. Used for inviting people to engage with a post.

90. LOL – Laughing out loud

91. MCM – Man crush Monday.

92. MFW – My face when…

And Some More..

93. MTFBWY – May the Force be with you. A “Star Wars” reference commonly used to give encouragement.

94. NBD – In other words, No big deal

95. NM – In other words, Not much

96. NSFW – Not safe for work

97. NVM – In other words, Never mind

98. OH – Used as context for quotes

99. OMW – On my way

100. OOTD – In other words, Outfit of the day

101. OP – Original poster

102. OTP – One true pairing. Commonly used in fandoms. Refers to two people or fictional characters that you consider the perfect pair/couple.

103. PPL – In other words, People

104. ROFL – In other words, Rolling on the floor laughing

105. ROFLMAO – In other words, rolling on the floor laughing my a** off

106. SFW – In other words, Safe for work

107. SMH – In other words, Shaking my head. Used to express shock or disappointment.

108. TBH – In other words, To be honest

109. TBBH – To be brutally honest

110. TBT – Throwback Thursday. Like FBF, this involves sharing old photos or posts.

111. TFW – That feeling when… Used for sharing a relatable experience.

112. TGIF – Thank God it’s Friday

113. TIL – Today I learned…

114. TL;DR – Too long; didn’t read. 

115. TMI – Too much information

116. WBU – What about you?

117. WBW – Way back Wednesday. Follows the same theme as FBF and TBT

118. WFH – Work from home

119. YOLO – You only live once

Social media slang

While social media acronyms are extremely useful for anyone handling social, knowledge of internet slang is equally important. Therefore, social media users come up with new slang and abbreviations all the time. In addition, it will help you in understanding your audience when you understand the most popularly used social media slang.

120. ¯\_(ツ)_/¯ – In other words, a shrug expression used to convey indifference. Therefore, it is often used in place of “whatever,” “doesn’t matter,” “who knows” or “why not”

121. Clickbait – In other words, the practice of using a provocative title with the sole purpose of driving clicks.

122. Cray – In other words, an abbreviation for crazy

123. Crush it – When someone’s doing particularly well on something, they are crushing it.

124. Facepalm – When someone does or says something that’s unbelievably stupid.

125. Fam – Short for family. Refers to a person or a group of people you consider family.

126. Fire – When something is exceptionally good. For example, the fire emoji is often used for the same purpose.

127. I can’t even – Indicates the speaker’s inability to convey their emotion because they’re either overjoyed or frustrated.

128. It me – Used when someone can relate to something, usually a quote or meme. Evernote cleverly uses it in the following tweet where it shared the tool’s top functions and used “it me” as a caption.

129. Lit – Used to describe something that’s “happening.”

130. On fleek – On point

131. Savage – When someone or something is extremely harsh. In other words, it is often used as a commendation.

132. Slay – For example, like “crushing it,” you’re “slaying”. In other words, something you do exceptionally well.

And Finally..

133. Slide into someone’s DMs – The practice of randomly sending a DM to someone.

134. Squad goals – A term used to describe something that you would like your group to become or achieve.

135. Thirsty – For example, when someone is too eager or seems too desperate.

136. Throwing shade – The act of publicly denouncing or disrespecting someone. In other words, it is often used in reference to sarcastic remarks against someone or something.

137. Trendjacking – When users take over a trending topic with irrelevant content.

138. Yaas – A particularly enthusiastic form of “yes.” In addition, you could use as many A’s as you’d like.


As a result, the nights of sitting at the computer confused about what the youngsters are saying are over. So, now you do not have to sit there figuring out the social media lingo because here is your guide to the most important social media acronyms and slang. Therefore, it is vital that you learn this list so that you can better communicate with your followers. So, get slanging and enjoy!



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