What does Marketing on Social Media Mean?
Social media marketing is the use of social media platforms and websites to promote a product or service. This particular type of marketing is booming with 97% of marketers using it. Social media has many benefits for businesses both big and small. Some of these benefits include growing your brand awareness, increasing your traffic, promoting your products and services.
Businesses are either embracing social media or are confused with how to get started. Say you are a restaurateur and you want to get started on social media. Likely, you will be looking online to get help, where you may come across social media marketing agencies. Social media marketing agencies manage your social media for you in an effort to grow your audience and increase your revenue.
It sounds like a great investment right? It does if you are a social media genius yourself who can spot a good deal. However, I am afraid that is unlikely if you are seeking out professional help. When you don’t know a lot about social media, it is hard to know the value of it. What is too much money for a few posts and what is a perfect amount for the price can be a mind boggling distinction for beginners.
It does not help that some social media marketing agencies out there purposely take advantage of this vulnerability. As a restaurateur starting out on social media, it is crucial to define your social media goals. Likely, you want conversions and engagement. Social media engagement measures the public shares, likes and comments for an online business ‘social media efforts.
What Metrics Should You Be Watching When Marketing on Social Media?
Engagement has historically been a common metric for evaluating social media performance but doesn’t necessarily translate to sales. A conversion rate is the percentage of visitors who take a desired action on your website. Social media marketing agencies can help with these goals. However, be careful when you choose your agency and know that some have tricks up their sleeves.
At this point you are probably wondering what I mean by tricks. These various tricks involve making your page look pretty and active rather than making conversions. You may think to yourself, yes I want my page to look nice and active. I agree with you it is a good thing to have activity, however your main priority should be conversions overall.
So how do you spot a good deal or a bad deal? Well, first of all you want to pick an agency that takes your goals into account and can make adjustments to a plan to suit you. Second, do not be wowed by engagement or impressions but the revenue they can generate through their call to actions and ads. After all, the engagement i.e the likes could have easily been bought with your money.
What Should Your Goals Be When Marketing on Social Media?
It is extremely important that you know this information as you could be wasting your money due to your lack of knowledge surrounding social media. A good plan’s primary goal would be to create conversions, putting money back into the business. For example, doing two posts a week is ideal. However, if you are not boosting them or keeping an eye on them to do reports for your client, there is no way for your client to know whether or not they are meeting their goals.
In addition, if the monthly budget is being spent on purchasing engagement, it is even more unclear to your client. Having a perfectly pretty account means nothing if you are not transforming it into a profitable asset for your business. Social media should not be a cost but a revenue generator. Just because your profile is aesthetically pleasing, does not mean you are pleasing an audience. You need to put your money in people that will do the job properly.
So, rather than calling your niece or nephew to do it because they know more than you regarding Instagram, get some pros who know what they are doing. Hang up on that phone call because they cannot do what we can. Social media is entirely data driven marketing, there is nowhere to hide. If your agency is not bringing you more revenue than they cost, they are failing you.
Here are Sauce Social’s Plans:
The kickstarter plan is ideal for small independent operators starting out who do not know where to begin, what to post or how to get new followers.
The package includes:
- Professional set-up on Facebook and Instagram
- Competitor analysis
- Subsidised Photoshoot
- Two posts per week which can be ads or call to actions also, depending on what the client wants.
This plan is ideal for established operators with a small following but who are struggling to commit resources to growing it and keeping up to date.
This package includes all the features of the brand kickstarter plus:
- Professional graphic ad creation
- Custom pixel generated retargeting
- Campaign design and development
- Custom relevant audience creation
- Basic conversion tracking
- Performance reporting.
- A free photoshoot and keep the images if you sign up to a twelve month contract, if not pay.
This plan is people on the lookout for an end to end solution with Advanced Campaign Management.
This package includes all the features of brand accelerator plus:
- Five posts per week
- Instagram focused social
- Monthly content planning and creation
- Advanced conversion tracking
- Community based ad creation
- Professional video ad creation and custom reporting.
You are getting a lot for your money with these social media marketing plans. Sauce social delivers the results, so you are sure to earn that monthly fee straight back.
If you are not using social media marketing, you are simply missing out. It is essential to take the time to research various social media marketing agencies before deciding who will take your business to the next level. Remember that conversions are what you want because looks are not the be all and end all. If you want to do this properly, asking your niece to help you is pointless. At Sauce Social we have the expertise and care for your business. So, call us and start one of our plans today.