This article will discuss social media marketing tips for both Facebook and Instagram. Both new and well-established brands are using social media. Social media is helping them to grow their following, generate leads and increase sales. Building a brand using social media may feel like a massive undertaking with all of the platforms that are available. However, it is easier than ever before to use social media to connect with people and grow your brand organically. Whether you are just a beginner or you have been active on social media platforms for years, there is always room to improve. Each platform has different uses. I will cover marketing tips for Facebook and Instagram.
Social Media Marketing Tips for Facebook
1. First of the social media marketing tips is to use Facebook ads & promoted posts
While the Facebook algorithm continues to significantly change organic visibility on posts, paid advertising is always a reliable strategy for higher visibility. If you wish to accelerate your Facebook marketing efforts and have the budget for it, it is definitely worth exploring paid advertising. The benefits of Facebook’s ads platform go further than increasing your reach among your audience. Facebook Ad Accounts have exceptional targeting capabilities. Ones that allow you to target people who share your audience’s interest. This exposes your brand to people who are most likely interested in your product. In addition, you can create very focused messaging that targets specific demographics. Such as, age and location down to what kind of device they are using when they view the ad.
Second of the social media marketing tips is to go Live
Facebook Live video continues to generate some of the highest reach among every post type on Facebook. The average Facebook Live session gets up to 10 times more comments than a regular video in your news feed. People tune in to Live videos for up to three times longer than they would stick around watching a prerecorded video. You may notice that you get notifications on Facebook when users go live. Facebook Live streams show up at the top of your news feed when you log in. The platform actively promotes live videos. Using Facebook Live is great for product demonstrations, tutorials or holding Q&A sessions. In return, this creates a lot of engagement.
Third of the social media marketing tips is to build a community with a Facebook group
It has never been a better time to start a private community with a Facebook Group. If you have a Facebook Page, connect with your followers even more and reach them more directly with a Facebook Group that your fans can join. Your Facebook Page can offer more general information. While your group can create a flow of communication between yourself and your audience. Not to mention, among your audience themselves. Groups provide a great opportunity to facilitate the conversation around your brand. They also create a space for people to connect over shared interests. The group can remain very niche, about your brand or product. Alternatively, it can be about a broader topic that affects your industry as a whole.
Before you set out, get very clear about the purpose behind the group. Think about what you hope you achieve in creating it. Groups are not the place for hard sells. Try to avoid being overly sales in your Facebook Groups, although it is a great place to offer exclusive discounts and promotions to people within the group.
Utilise Facebook Messenger
Facebook Messenger allows you to interact with family and friends. It is quickly gaining popularity as a marketing tool for brands to connect with their users. The rise of chatbots means that brands can automate their Messenger use. They can create useful flows to answer frequently asked questions. Not to mention, they can nurture their fans in a more direct way than targeting them on their News feed. Chatbots can replace a lot of community management. This can be done by tackling questions and problems that come up frequently for your brand. Once you interact with your audience through your chatbot, you can create custom Messenger subscriber lists that are warmer than your overall email list. Then, send them personalised offers and updates.
Social Media Marketing Tips for Instagram
Post more Instagram Stories
Since Instagram regularly changes the way posts interact with its algorithm, it can be challenging to predict if your posts will generate significant engagement. One way to be sure that you stay in front of your followers on Instagram is to post Stories consistently. Instagram Stories are chronological. Every time you upload a story, your followers view your account at the top of their feed. They know that you have a new story up. Stories can be used to bring attention to what you are posting on your newsfeed to make sure people see it. If you have more than 10,000 followers, you will be able to include links within your stories. You can use these links to drive traffic to blog posts. You can drive traffic this way to your website. Also you can drive traffic this way to any other web page you would like to share.
You may not have time to create original content on yet another platform. However, IGTV is an efficient way to reuse your existing videos and redistribute them on a new platform. You may find yourself creating lengthy IG Stories for your brand. This may benefit you in terms of IGTV as you can create longer-form versions of your Stories for IGTV. Content types that work well on IGTV include tutorials, listicles and behind the scenes videos. Buzzfeed is a great example of a company who has capitalised on IGTV. They consistently create engaging content. Their content compliments their Instagram posts. Not to mention, the content they post on their website.
Social media is continuously evolving and we are seeing new updates and trends emerging every year. Social media marketing is causing marketers to have to up their strategies with relevant tips. It does not matter whether you have a huge social media following or are just starting out. You can use these tips for Facebook and Instagram to craft your social media marketing strategy. They can help put you ahead of your competitors. In addition, you will be able to grow your audience. You will be able to do this in a way that adds value to them. Not to mention, to your industry also.