Both new and well-established brands are utilising social media in order to grow their following, generate leads and increase sales. Building a brand using social media may feel like a massive undertaking with all of the platforms that are available. However, it is easier than ever before to use social media to connect with people and grow your brand organically. Whether you are just a beginner or you have been active on social media platforms for years, there is always room for improvement. Each platform has different uses and I will cover marketing tips for Facebook and Instagram.
Social Media Tips for Facebook
- Use Facebook ads & promoted posts
Whilst the Facebook algorithm continues to significantly change organic visibility on posts, paid advertising is always a reliable strategy for higher visibility. If you wish to accelerate your Facebook marketing efforts and have the budget for it, it is definitely worth exploring paid advertising. The benefits of Facebook’s ads platform go further than increasing your reach among your audience. Facebook Ad Accounts have exceptional targeting capabilities that allow you to target people who share your audience’s interest, exposing your brand to people who are most likely interested in your product. In addition, you can create very focused messaging that targets specific demographics from age and location down to what kind of device they are using when they view the ad.
- Go Live
Facebook Live video continues to generate some of the highest reach among every post type on Facebook. The average Facebook Live session gets up to 10 times more comments than a regular video in your newsfeed. People tune in to Live videos for up to three times longer than they would stick around watching a prerecorded video. You may notice that you get notifications on Facebook when users go live. Facebook Live streams show up at the top of your newsfeed when you log in. The platform actively prioritises and promotes live videos and shows no signs of deprioritising this kind of content. Using Facebook Live is effective for product demonstrations, tutorials or holding Q&A sessions and in turn this generates engagement.
- Build a community with a Facebook Group
It has never been a better time to start a private community with a Facebook Group. If you have a Facebook Page, connect with your followers even more and reach them more directly with a Facebook Group that your fans can join. Your Facebook Page can offer more general information, while your group can create a flow of communication between yourself and your audience and among your audience themselves. Groups provide a great opportunity to facilitate the conversation around your brand and create a space for people to connect over shared interests. The group can remain very niche, about your brand or product, or it can be about a broader topic that affects your industry as a whole. Before you set out, get very clear about the purpose behind the group and what you hope you achieve in creating it. Groups are not the place for hard sells. Try to avoid being overly sales in your Facebook Groups, although it is a great place to offer exclusive discounts and promotions to people within the group.
- Utilise Facebook Messenger
Facebook Messenger allows you to interact with family and friends. It is quickly gaining popularity as a marketing tool for brands to connect with their users more efficiently. The rise of chatbots means that brands can automate their Messenger use and create useful flows to answer frequently asked questions and nurture their fans in a more direct way than targeting them on their Newsfeed. Chatbots can replace a lot of community management by tackling questions and problems that come up frequently for your brand. Once you interact with your audience through your chatbot, you can create custom Messenger subscriber lists that are warmer than your overall email list and send them personalised offers and updates.
Social Media Tips for Instagram
- Post more Instagram Stories
Since Instagram regularly changes the way posts interact with its algorithm, it can be challenging to predict if your posts will generate significant engagement. One way to be sure that you stay in front of your followers on Instagram is to post Stories consistently. Instagram Stories are chronological. Every time you upload a story, your followers view your account at the top of their feed and know that you have a new story up. Stories can be used to bring attention to what you are posting on your newsfeed to make sure people see it. If you have more than 10,000 followers, you will be able to include links within your stories. You can use these links to drive traffic to blog posts, your website or any other web page you would like to share.
- Utilise IGTV
While you may not have time to create original content on yet another platform, IGTV is an efficient way to reuse your existing videos and redistribute them on a new platform. If you find yourself creating lengthy IG Stories for your brand then you may benefit from creating longer-form versions of your Stories for IGTV. Content types that work well on IGTV include tutorials, listicles and behind the scenes videos. Buzzfeed is a great example of a company who has capitalised on IGTV. They consistently create engaging content that compliments their Instagram posts, in addition to the content they post on their website.
Social media is continuously evolving and we are seeing new updates and trends emerging every year. This is causing marketers to have to their strategies in order to keep up. Whether you have a huge social media following or are just starting out, use these tips for Facebook and Instagram to craft your social media marketing strategy. They can help put you ahead of your competitors and grow your audience in a way that adds value to them and your industry as a whole.