What are Social Media Trends?
Every year new social media trends emerge for brands to engage in marketing their business. A trend can be defined as something that is changing. Much like clothing trends or music trends, social media too has its own trends.
What do Social Media Trends do?
Social media platforms are always changing. They are turning into our main communication channels in our now digital driven world. Brands have spotted opportunities within these platforms. Ones to reach their target audiences.
Why are Social Media Trends Important?
Brands know how big social media has become for their consumers. In regards to this, they want to know exactly how they use it. It is vital to be aware of the latest social media trends. They will help you understand where you are now with your brand. In addition, they will inform you about your audience’s needs.
Social media is all about audience. Pay attention to what changes they go through. This is in terms of the type of platform they use. Also the type of content they create and enjoy. Brands needs to know about it. Then, they can create tactics around it.
Social Media Trends 2019
We need to know what the trends are. Trends help us understand what is going to engage social media users. In addition to, what trends mean when you want to market your brand. So here are social media trends to be aware of in 2019.
More Importance on Stories Format
Stories is a big trend for 2019. They became a vital feature when Instagram launched their own Snapchat inspired feature. According to Statista, in January 2019, Instagram reported 500 million daily active Stories users worldwide. This was up from 400 million global DAU in June 2018.
It is clear from this that whether we enjoy watching people’s stories or not, they are very popular. In addition, they are a vital trend to be aware of. Since Instagram made this story feature, almost every major platform began using the vertical format type of digital content. The platforms that now use stories are Facebook, Facebook Messenger, Instagram, WhatsApp, Medium, Skype and Snapchat.
Stories are gaining popularity for a number of reasons.
- Stories are designed for mobile phones which we primarily spend our time on. We spend that time looking at mobile content which includes social media platforms.
- Stories can be imperfect, you are allowed to publish as many pictures or videos as you like. The Instagram feed is for your perfect ‘instagramable photos’. Stories can have a candid style. This is because people often take them out and about, using features such as boomerangs.
- Stories engage people. This type of content will encourage users to check in more often. This way, the creator can put less effort into making the content. In addition, they have a much easier way to interact with their fans.
A Big Engagement on Private Groups (Communities)
Facebook has put a lot of effort into groups. They created features such as “participate as a business page”. In addition to updating with stories, uploading certain files, creating social learning units and posting live videos. The fall of organic reach on Facebook pages means social media managers had to find a new method to interact with their community.
That solution became creating a Facebook group. Private groups still remain to be a big social media trend. However, Facebook is not the only social media platform that allows users to create these groups. Whatsapp, Instagram DM groups, LinkedIn groups and more. These private groups allow us to see how the real community manager deals interacts.
According to brandwatch.com, There are over 60 million active business pages on Facebook.
Micro-Influencers are the Next Big Influencers
Micro-Influencer marketing tends to get ignored. This is because companies and marketers were often taught to always think big. This being on a large scale and aim at big audiences. However, now that it has become one of the major new social media trends, it cannot be ignored anymore.
According to the Influencer Marketing Association, 2019 will definitely be the year of the micro-influencer. Micro-Influencers are people that have anywhere between 1,000 to 100,000 followers. They are people who are active on social media. This is because they have a passion to write or share about their day-to-day experiences. They share with their followers via social media channels.
The number of social media influencers is going up each day. In addition, their prices are also going up. Research shows that Macro-Influencer could cost anywhere from €2,000 to €50,000 for one piece of content. This is dependent on the influencer’s status. In addition to their number of followers. Micro-Influencers are definitely the cheaper option. Micro-Influencers have their pros too.
-They are engaging and trustworthy: Micro-Influencers draw in specific niche fans and are connect with them deeply through shared interests. This makes Micro-Influencers appear more honest. In addition more trustworthy than Macro-Influencers. This is because Macro-Influencers are often paid to promote a product or experience. This is regardless of whether they enjoy it or not. Micro-Influencers are also more responsive which means they have a more engaged fan base.
-Influencers are authentic and relatable: They are relatable to fans as they present themselves as the normal every day consumer. They connect with their fans on a personal level through their humbleness and accessibility.
-These creators are cost effective. Micro-Influencer marketing allows brands to run trials. In a means to see which content, influencers and social media platforms are working best. Through this brands can find the best solutions.
Dedicated Content for Mobile
Mobile audience is a huge factor that you need to take into account. Particularly if you want to market your business on social. We take our smartphones with us everywhere we go. We can all relate to the panic attack we have when we think we have lost our phones.
Mobile speed is increasing, as is internet access. Alongside this our dependency on our phones is increasing. We have all seen plenty of examples of mobile content. Instagram stories and feeds are two of the most powerful channels for mobile based marketing.
Facebook, LinkedIn, Twitter and Pinterest have all social media mobile apps. Most of the people access their social media channels via their smartphones. 50% of all digital budgets are spent on mobile.
80% of all internet users own smartphones. As a result, it is both obvious and vital to focus on mobile content. A mobile device is usually held in an upright position. Therefore, the trend in this area is the vertical content.
Not all social media channels understand this. However, we have seen some big moves toward this format over the past few years. For example, from Pinterest and Instagram. Instagram TV and Instagram Stories being the most vital ones since they focus on vertical content only.
Social media is huge. It is growing in popularity. In addition, it has turned into our communication platform. Brands need to keep on top of various social media trends. This will help them to learn more about their fans. Therefore, this info is key if you want to market your business on social. As a result, use Instagram stories and make private Facebook groups. In addition, check out Micro-Influencers. Also, think about the content you can post that aligns with these trends.