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This article will discuss the 3 types of social media and the pros and cons of each. Over 97% of marketers are now using social media to engage with their fans. You may have to come up with a social media strategy for your company. Although, you may be asking which type of platforms you should be on. The list of social media platforms is endless. The well-known platforms are always changing and adding new features. Now, there is a greater need for a social presence. In addition, there is a huge amount of platforms to choose from. Therefore, it can be tough to decide which social channels to use. 

You may not want to spread yourself too thin by managing a page on every platform. However, you also do not want to miss out on great brand awareness opportunities. Don’t worry, we will help you make decisions about which platforms to use. This blog will give you a full guide through some of the core types of social media. We will also discuss the pros and cons of each type of social media. By the end, you will have a clearer idea as to what social media strategy will work for you.

The 3 Types of Social Media

-Social Networking

-Photo Sharing

-Video Sharing

1. The Three Types Of Social Media: Social Networking

The Three Types Of Social Media

The big platforms for social networking are Facebook, Twitter and LinkedIn. Social networking is possibly the most traditional form of social media. These platforms allow user accounts to interact with one another in many ways. 

If you are a small business, like a restaurant, a platform like Facebook would be a suitable place to begin. With Facebook, you can build a business profile that includes links to your websites and details about your menu. Once your profile is set up, there are many things you can do. You can post regular updates about your business, “like” other pages and answer customer post comments or messages. Business profiles also allow other Facebook users to give you reviews. 

For companies looking to offer a professional service, B2B or publishing companies, LinkedIn is a good social platform for you. LinkedIn is career-related networking. If you want to build an audience of professionals from a certain industry, create a business profile on LinkedIn. Then you can categorise it with an industry type and then use posts and messaging to publish updates. You can also use messaging and comment features to interact with your fans who comment on your posts.

On these networks, users can very easily communicate with others using simple actions. Actions such as tagging, hashtagging, commenting, private messaging, reacting to posts and re-sharing content. Alongside these actions, social networking platforms often feature news feeds which show off a mix of visuals and text.

This flexibility makes social networking platforms simple to begin a social strategy on. This is because you can experiment with different forms of content. 


-Facebook, Twitter and LinkedIn are some of the most used forms of social media. 

-Social networking sites often integrate with scheduling tools. 

-All platforms have capabilities for photo and video. 


-Those interested in just posting links may have a harder time getting engagement than those uploading photos and videos. 

-Some platforms, like Facebook, put individual user posts higher than business posts in news feeds. 

2. The Three Types Of Social Media: Photo Sharing

The 3 Types Of Social Media

The big platforms for photo sharing are Instagram and Pinterest. Instagram offers a visual feed with photo and video posts which include short captions. Users can also post live video or create Instagram Stories that disappear after one day. As with other social networking platforms, users can interact with others through tags, likes, comments or direct message. This platform is ideal for restaurants or stores that want to share pictures and updates about their food and goods.

Instagram has become home to influencer marketing and it offers opportunities for advertising and ecommerce due to its highly-visual layout. Unlike other social platforms, Instagram emphasises visuals and does not allow link sharing directly in posts. Basic users on Instagram can only share links in their bio. Verified users or accounts with over 10,000 followers can post links in their Stories. 

Pinterest is ideal for ecommerce companies. For example, those who sell home goods and businesses that want to share product images with links. It offers a photo-based feed with posts that can include a photo and short description. Unlike Instagram, it does allow all users to link directly to websites or product landing pages in posts. An interesting aspect of the platform is that users can heart posts from others. In addition, they can assign them to a themed board. Once a board is created, other users can  follow it. A business could create a board with their own product posts or find their products on another user’s board. 


-Platforms like Instagram help with brand awareness. Around 60% of people say that they have learned about products or services on Instagram. 

-Pinterest and Instagram provide an outlet for showing off visual content or product shots. 

-Platforms like Instagram also allow you to experiment with visual or short video content. 


-Upkeep on these platforms may require a photo budget or dedicated production time. 

-Some platforms, like Instagram, require you to post from a mobile app. 

3. Video Sharing

The Three Types Of Social Media

The big video sharing platform is YouTube with over 1.9 billion monthly active users. Around 83% of marketers say video gives them a strong ROI. In addition, 90% feel the level of video competition has risen. Adding a video platform to your social strategy could make your brand look relevant. It can also keep you up to speed with your competitors. Video can be helpful to a wide range of industries. 

For example, a restaurant could have a vlog with cooking tips. Or, a technology company could focus its video strategy around product demos. When it comes to long-form video, YouTube is the leading platform. 

YouTube has a big audience base and great SEO capabilities. In addition, YouTube also has better opportunities for advertisers and monetization. In addition, the more traditional social networking platforms have begun to embrace video marketing.  


-Videos can be longer than on other social platforms. 

-Both platforms have website linking capabilities. 

-Platforms like YouTube often offer analytics.

-YouTube has search optimisation features. 


-Content may take more time and money to create. 

-These platforms require more back-end tasks like SEO. 


This article discussed the 3 types of social media and the pros and cons of each. Excited to start setting up your accounts? Just ensure, you consider these factors before starting out:

-How much time do you have to devote when it comes to social media strategy?

-Do you have resources for creating graphics or videos?

-Do your goals involve boosting brand awareness, or traffic and revenue?

-Will you need an additional staff member to run this platform or will it be easy to maintain? 

Finally, just be sure to remain in the know of how these platforms are changing. Also, keep up with what marketers are doing. 



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