Social media advertising reaches audiences in a low-cost, impactful and effective way. This is why social media campaigns have become a vital marketing tool for businesses all over the world. There are billions of people scattered across social platforms. Social media provides continued growth in monthly users and influence. It is hard to picture how a business could remain relevant without creating a social media presence.
Using social media will allow you to reach your target audience. You will be able to engage with current and potential customers. You can create brand loyalty and boost website traffic. Not to mention, you can drive sales. Marketing on social media is not just a trend. It is a powerful tool that is here to stay. It will help you reach more people all over the world.
Social media marketing campaigns give you the chance to provide info about a brand, product or service using at least one social media platform. They are strategically focused. Social media outcomes are easily measured. In addition, they influence social media fans to feel or act in a certain way.
What Social Media Marketing Campaigns will do:
Marketing Campaigns Improve Brand Awareness
Your business can boost brand awareness through social media. This can be done by posting your campaigns on various platforms. You can also use specific hashtags. Then, give your fans incentives for sharing your content and tagging their friends.
Boosting your brand awareness through social does not need to take a lot of time. Once you have a plan for your campaign, you can map out exactly where and when it should be posted.
A great example of using social media marketing to boost brand awareness is Apple’s Shot On iPhone campaign. Their iPhone cameras allow their 90 million+ users to capture images. Images that look like they were taken with professional cameras.
Capturing beautiful pictures has also become vital for social media users over the years. This has come with the rise of photo-focused platforms like Instagram. Apple made the choice to combine these ideas together. They launched the Shot On iPhone campaign which features iPhone photos taken by fans.
Users capture images with their iPhones. Then, post them to social media (such as Instagram). Finally, they use the campaign’s hashtag #shotoniphone. This hashtag has been tagged in over 4.3 million posts. Apple shares select photos on their Instagram page to their 6.8 million followers. This gives fans a chance to have their photo on a billboard.
Apple’s social media marketing campaign boosts brand awareness through their Instagram page, hashtag and sharing. Apple began the campaign. However, the iPhone users are the people doing the hard work.
Through this campaign, the company builds a feed of the most eye catching images. This also serves as a way to improve brand awareness. In addition to marketing the iPhone camera feature.
Marketing Campaigns Help You to Connect With Your Audience
Connecting with your audience is vital in all types of marketing. In a world with growing distractions and diminishing patience, effective marketing tactics matter. The good news is that social media has made it simple to connect with potential customers all over the world.
When working on a social media marketing campaign, you want to connect with your fans. You want to connect on a surface level, through a follow, comment or a “like”. In addition to connecting with them on a deeper level, through a relatable posts that get them feeling a particular way about your brand or products.
For example, Coca-Cola’s Share a Coke social media campaign successfully connects the company with their audience on a deeper level. By selling bottles of Coke with people’s names on them, Coca-Cola personalises the buying experience. This gets customers excited about purchasing and sharing the bottles.
Whether it is their name or the name of a family member, customers feel a connection to these bottles of Coke. Some of the bottles even have stickers on them that customers can peel off and wear as a name tag. Coca-Cola made the campaign even more relatable by creating labels with multiple different spellings of names. In addition, including less-common names.
The Share a Coke campaign gets people excited about a personalised bottle of Coke. It makes customers feel connected to the brand on a deeper level. In return, they encouraged millions of people to share pictures, videos and stories on social media about their experiences buying and sharing a Coke.
Marketing Campaigns Increase Website Traffic
Social media is an effective way to boost website traffic. Simply placing your website in your profile bio helps guide users to your site. Your site can help them to learn more about your company. It can also help them to learn more about a specific product. Customers have little patience. Not to mention they lose interest fast. By adding the URL in your bio, you will avoid any confusion. In addition, this keeps things simple for your potential customers.
Your campaign team can also respond to fans on social with URLs to specific landing pages on your website. Adding links to your website is an effective way to show them you are listening. A plus is that this boosts your website traffic.
Lastly, you can just add a website or landing page URL to your posts on social. You will boost website traffic by providing followers with links. Links to the resources they need to answer their questions and concerns on their own.
For example, most news stations across the country add URLs to their stories on social media. They are typically seen posting an eye-catching images, videos, quotes or statements. However, this goes along with a link to the actual story.
This works effectively because it boosts their website traffic. If followers do not follow the link to the station’s website, they can always click “like” or “share” if they still want to interact.
Marketing Campaigns Drive Sales
Marketers want customers to get excited about their products and brand. When a business can do this, they will likely see an increase in sales. Social media campaigns are a great way to get people excited about new products because of the ability to share, use images and get the word out.
An example of this is the Starbucks Unicorn Frappuccino campaign. Starbucks has been known to have special “secret menu” items. These drinks have become hugely popular to photograph. This is because they often make for fun Instagram and Twitter posts. The company took advantage of this. They started selling the Unicorn Frappuccino, a bright, colourful drink that was limited edition.
Starbucks shared photos of the Frappuccino all over social media. This drummed up excitement around the drink. They also invented a hashtag #unicornfrappuccino. This was to encourage customers to share their experiences with the drink. The drink was so popular with customers that during the single week it was available in 2017, there were over 180,000 posts on social media that featured the drink.
The takeaway here is that social media marketing campaigns will do a lot for your business. They are a great approach in improving brand awareness. Marketing campaigns help you to connect with your audience, boost website traffic and drive sales. If you would like to know more, we have another post about social media marketing campaigns here.