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Social Media Competitions: The Ultimate Guide

Bronagh Loughlin | 30 Mar 2020

How Do Social Media Competitions Grow Your Business?

This article will discuss social media competitions, their benefits and how to create one. Social media contests take over most of the business pages we follow. It is a great way to attract and engage fans. Contests grow awareness of a product and boost purchase intent from potential customers. These contests can also be used to build an email list, drive traffic to your website or simply to reward your fans Therefore, social media contests are vital to strengthening your marketing efforts. In addition to helping you reach a new fandom. 

It is a great way for your brand to interact with fans and build a strong, engaged and loyal community. You can generate more qualified leads with social media contests. Not to mention, you can turn them into sales. Social media contests are the easiest and most effective way of promoting your products and services without spending a fortune. What it all comes down to is this rule of reciprocation, which means, you give something of value to your followers. In exchange, they will connect and engage with your brand. 

They will share your posts and encourage their friends to do the same. It will help gain lots of shares and likes. In turn, it will improve your brand reputation and grow your followers. To run a successful social media contest, you will need an effective plan. One that will generate the most engagement possible. Here are some strategies to make your social media contest a huge success. 

Determine the Primary Purpose of Your Contest for Social Media Competitions

Social Media Competitions

It is vital to pinpoint the goal you want to achieve from launching a contest. When brands are hosting a contest, they often have these goals in mind:

-Increase website traffic

-Increase brand reputation

-Boost user engagement

-Build your email list

-Convert followers into loyal brand advocates

-Convert followers into qualified leads and sales

-Grow your social media presence

-Market an upcoming product or service

-Gather user-generated content

-Collect user feedback to improve product quality

Once you identify a clear goal, it will be a lot easier to come up with a solid strategy. Not to mention, an effective contest idea to achieve the goal. 

Understand Your Target Audience

Social Media Competitions

If you want to achieve your marketing goals, you need to understand your fans. Today, socially active consumers prefer to connect with brands that offer something of value to them. It is vital to cater to your target audience. In addition, it is vital to keep everything relevant to their interests and needs. Once you have a clear idea about your fans, you can keep them engaged by offering more relevant giveaways that matter most to your target market. Things to look into when figuring out what to offer your target audience are, background, demographics, goals, hobbies, challenges, common objections and biggest fears. 

Determine What The Prize Is For Social Media Competitions

Social Media Competitions

The prize you give out depends entirely on the goal of the competition, your target audience and your budget. Be sure to choose a giveaway that your target audience will love. One that motivates them to connect with your brand. If you are not giving away something of value, what is the point of encouraging your followers to participate? 

To generate social media engagement, you need to come up with some very unusual and unexpected ideas. Ones that can better represent your brand personality, attract your target audience and create great customer experiences. It is also important to keep in mind that contemporary consumers are looking for products that offer immense value by being useful to them. For example a FitBit rather than a gym membership. 

General rewards such as free tickets to a relevant event, Amazon gift cards, or a thrilling vacation are ideas that can work for almost anyone. In addition, one of your high-value products will appeal to your followers. Be sure to choose your prize wisely. This can dramatically boost your social media visibility. Not to mention it can take your brand to unprecedented heights of success. 

The Right Tools to Run Your Giveaway Promotions

The Right Tools

Rafflecopter is an easy platform to help you run your giveaways and sweepstakes promotions. It allows you to create multiple entries for one giveaway. In addition, there is an option to fulfill multiple objectives under one umbrella. For example, boosting engagement, traffic and awareness. You can integrate it easily into your website, blogs and Facebook. 

Choose the Type of Social Media Competition

To carry out a successful contest, it is critical to know which type of contest you are aiming to launch for your target customers. Here are some giveaway campaign ideas:

1. Video Contests

Video contests are both engaging and effective. According to Content Marketing Institute, “audiences are about 10 times more likely to engage, embed, share and comment on video content than blogs or related social posts”. Therefore, this type of contest has the potential to generate viral growth for your brand. As a result, you can generate email leads, grow your fan base and increase website traffic with video contests.

2. Photo Contests

Everyone likes to share their photos. This is why 95 million photos are uploaded to Instagram and 400 million Snapchat stories are created every day. This is a mass pool of content for brands to capitalise on for a contest that increases social media engagement. As a result, photo contests are a great way to create buzz. Not to mention, a great way to increase the reach of your brand to a wider audience.

3. Vote Contests

People love to share their opinions on everything, good or bad. Therefore, running a voting competition is a great way to interact with your fans and generate more leads. You can easily set up a voting contest. 

4. Fan Content Campaigns

Fan content campaigns also known as user-generated content campaigns, are another great way to increase your brand awareness and reach. In addition, you can gather valuable content from your fans, which can be used for achieving your marketing goals in the long run. User-generated typically refers to photos. Instagram is a great platform for this.

5. Charitable Campaigns

Ask your fans and followers to give back with a fundraising contest for a social cause. The participants who raise the most funds can feel good about the cause and also be rewarded with your branded prize pack.

6. Comment-Based Campaigns

‘Comment to win’ contests are a great way to involve your fans and followers. In addition, you can get more engagement with your posts. You can ask people to write a comment, answer a question, name a product, guess the location of a new outlet, or anything else that gets them to begin tapping. 

Promote Your Contest


A successful contest all depends on a well-executed promotion strategy. One that includes your paid and free efforts. You can promote your giveaway across a wide array of platforms such as:

-Run promoted posts on Facebook and Twitter

-Send an email to inform subscribers and encourage them to participate

-Include a link to the contest in your newsletter

-Use or create a hashtag to promote your contest such as #contest 

-Partner with a similar blog or site for cross-platform promotion

-Post on contest listing websites

-Post it on the homepage of your own website or blog

Determining the Winner For Social Media Competitions

Determining The Winner

Remain transparent when clarifying the rules for your social media competitions. Make the selection process clear to your audience from the get-go. Always be sure to clearly mention the rules that are relevant. For example, if a winner is determined by number of votes by the end of the voting period, take a screenshot of the winning entry with a timestamp. Always disclose how and when you are planning to announce the winner. In addition to the factors you will keep in mind during the winner selection process. Also, you can notify the winner of the contest by email or on social media. 


Social media competitions are a great way to attract and engage audiences. They help to grow awareness of a product and increase purchase intent from potential customers. As a result, brands should take full advantage of social media contests to engage with their followers. Particularly to connect with Millennials and Generation Z. Contests are the best way to gain organic visibility as they can help you earn shares, likes and impressions. So, don’t underestimate these social media competitions. Get started! As a result, all you need to do is come up with a creative social media contest idea. In addition, ensure you have a valuable prize to offer. In other words, make sure the prize is something your target audience will enjoy. 



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