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If you are using social media platforms to market your business – Instagram is essential. By not using Instagram, you could lose out on potential traffic and business as a result. In addition, numerous new features are released on Instagram each year and you can use these to your benefit. Although, it can be daunting to get stated and that is why these Instagram hacks are here for you. Therefore, prior to planning out your Instagram marketing strategy, be sure you know some of the most useful Instagram tips and tricks to keep your profile, posts and stories fresh. 

Instagram profile page hacks

Instagram Profile Page Hacks

1. Change your bio fonts

Ever seen special characters in Instagram bios and wondered how people were able to make them appear that way? These are not actually fonts but rather Unicode symbols. In other words, this is why your copy and paste from Times New Roman will not work but these symbols will. In addition, keep in mind the most important, searchable words like your name probably should not be in symbol format. Although it may be eye-catching, it is not search friendly. Alternatively, use these sparingly for words that you want to stand out. 

How to execute:

  1. Open up an Instagram font generator such as Fonts for Instagram. Other generators give you symbol customisation options. 
  2. Type in the word(s) you would like to convert to special fonts. 
  3. Copy the generated symbols and paste into your profile. 

Pro-tip: Use this in your Instagram Stories to make them stand out from the default fonts.

2. Add accounts & hashtags to bio

For another Instagram bio hack, you can add hyperlinked accounts and hashtags. Brands often use this space to add their branded hashtags, as anyone visiting the profile could click the hashtag and explore more. 

How to execute: 

  1. Edit your profile.
  2. In your bio, begin typing the hashtag or account name you want to link. It should show up in the search results.

Pro tip: Use this space to add your brand’s other account handles, such as podcasts, magazines or regional accounts.

3. Capitalise on your bio link

Even in 2020, you still only get one clickable link in your bio that you should be sure to make count. It can be altered as often as you like, so rather than inputting something standard such as your home page URL, take advantage of the prime placement by inserting a call to action to check out your latest blog post, product launch or promotion. In addition to capitalising on things that may be timely or important, you also give yourself a greater chance to better measure social media traffic coming from Instagram. 

How to execute: 

  1. From your profile page, click ‘edit profile’.
  2. Input your link on the website line. 
  3. Once saved, click the link yourself to ensure all is working efficiently. 

Pro tip: Take measurement a step further by using UTM tracking parameters or Bit.ly to really ensure you are tracking those bio link clicks. 

Instagram hacks for captions

Instagram Hacks for Captions4. Insert line breaks

Arguably one of the most recurring questions centers around how to format Instagram captions. For those wishing to show robust captions, using the Instagram line break hack is vital for standing out in a user’s feed with optimal formatting. Fortunately, no fancy tricks are necessary for this hack. 

How to execute:

  1. For iPhone users, simply type your desired text and formatting into the pre-loaded Notes app on your device. Android users may opt for something similar like Evernote or open a Google doc to do the same. 
  2. With your line breaks in place, copy and paste the final draft back into Instagram. 
  3. Review and post. You can always go back and edit if anything needs to be altered. 

Pro tip: You can add line breaks to jazz up your Instagram bio or when leaving comments. 

Instagram Stories Hacks

Instagram Stories Hacks5. Hide hashtags & mentions in your Stories

If your account is public and you want more exposure on your Stories, add account mentions and hashtags to the Story. However, do not stop there because it is not good if the text takes away from the overall Story. So, hide it behind a sticker, gif or turn them the same color as the background. This way, your Story will still appear in the public hashtag but will not look cluttered with text. 

How to execute:

  1. Create a new Story. 
  2. Add all the text (account mentions and hashtags) that you want to the photo or video. 
  3. Move text to an area where it is all one color. Resize to fit. 
  4. Edit the text to change the color. Use the eyedropper tool to select the background color that the text is on. And now the text is ‘gone’. 
  5. If using a gif or sticker option, find a suitable one and overlay it on the text to hide it. 

Pro tip: Do not go all out on the hashtags. Stick with a similar hashtag plan as your posts so you attract the same audience. 

6. Flood your Story screen with color

Ever wanted to upload a photo but did not want to show everything in it? In order to do so, fill the screen with one colour and use the eraser tool to reveal what you want seen. 

How to execute: 

  1. Create a new Story. Position as you would like. 
  2. Select the brush tool. Using the eyedropper tool, find the color that you want to flood your screen with. 
  3. After selecting your color, take your finger onto the screen as if you were going to start using the brush. Instead of moving it, hold your finger in place. The screen should fill with the color you selected. 
  4. Use the eraser to show only the parts that you want shown. 

Pro tip: Use this for fun “reveals” of products or upcoming announcements.

7. Automatically clip your Story videos

It used to be that you had to use a separate app to clip your videos for Instagram Stories. Thankfully, you no longer need to put time into uploading and chopping them up. Therefore, with either an uploaded video from your phone’s videos or one shot within Instagram Story, the app now automatically clips your Stories into 15 second clips. 

How to execute:

  1. Open up Stories. Upload a video that is longer than 15 seconds. 
  2. Small screencaps should appear in the bottom left corner. Each one will be 15 seconds each until the video is fully clipped.
  3. If filming within Stories already, film as usual. The clips will appear in the bottom left corner as you film. 
  4. Edit each segment as desired by tapping into each screencap. 

Pro tip: As a result, no more clipping in another app. In other words, you can take your full length videos and upload as usual. Therefore, one less step for your editing team. 

Conclusion

Conclusion

To conclude, if history has taught us anything at all, it will be just a few more months before the next Instagram features are released and more hacks are revealed. To summarise, these hacks listed here are not all of the possible ones available to you but they are a start in helping you get the most out of the social network. 

 

 

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