It’s a new year. There is no better way to celebrate it than by taking your brand to the next level. In 2020, people are branding their businesses differently. Intense competition and constant technological changes have transformed the concept of branding for good. Today, branding looks nothing like it once did. It entails an entire new set of elements.Building and developing your brand involves understanding. Not to mention, adding new branding trends.
Here are 9 branding trends your business should be doing in 2020.
2020 Branding Means You Need to Personalise Your Business
Customers do not relate to the product you are selling. Customers relate to people. In addition, if they can relate to your brand in a more personal way, they are more likely to buy your product. However, you need to build authentic relationships with your customers. Rather than just trying to sell to them. They are looking for a personal experience. Storytelling is a vital in this regard. For example, Subaru does more than just sell cars in their advertisements.
Each ad tells a story about an adventurous lifestyle. One of their ads features a blind artist who works at the Enchanted Hills Camp and Retreat in Napa, California. He guides sighted people on trails. Subaru wanted to find someone who was not just acting the part. They wanted the story to be authentic.
You need to think about your brand’s personality and use it to connect with your customers. Your customers want to see the human being behind the brand. In addition, they want to connect with you. Most businesses automate processes today. However, automation cannot always win. What works is mixing it with a personal approach. Another method to show off the human side of your company is to take people behind the scenes of the business.
2020 Branding Means Using Chatbots and Other Engaging Technology
New tech such as chatbots, are changing how companies interact and connect with customers. However, chatbots are no longer seen as a new trend to marketers. This tool has proven to be vital for every brand. This new wave in AI is helping brands interact and connect more with customers.
It has also paved the way for conversational marketing. This allows brands to guide users in their buying journey. Most companies are able to tend to customers at all times. However, having humans perform this function involves needing large teams and costs.
Research has shown that many customers prefer to connect via live chat. Rather than making a phone call or sending an email. By using a chatbot, they can interact with your brand. They can receive messages in their inboxes that are relevant to them. In addition, the live chat option gives them help while browsing.
Direct Your Attention Towards Online Communities
One of the growing branding trends is online branded communities. They can be on social media platforms. These forums provide a platform. One where customers can talk about brand-related topics. In addition, they can give advice and tips. This gets brands talking about their products. In addition, it helps them to understand what their customers’ needs are without trying to sell to them.
For example, Sephora has an online forum. Within this forum, the people discuss variety of things. From beauty hacks, to supplies, to trends. They also look through other people’s suggestions. They add their ideas and share feedback.
Their customers feel valued as experts. This is because they can share their experiences. In addition, they feel valued because their photos are being showcased in the gallery. Sephora benefits by learning about what their customers want. This helps them to keep their products relevant.
2020 Branding Means Your Brand Needs a Social Conscience
Some branding trends are thrown out as fast as they appear. However, social conscience is a branding trend that is here to say. Today people want to believe that companies care about the same causes they do. They want companies to care about the environment. They want companies to be more intentional about diversity, inclusion and opportunity.
Today’s brands need to demonstrate that they care about people as much as they care about profits. This will help them boost trust and loyalty. Millennials believe companies have the power to help out in regards to some of society’s biggest problems. In addition, they want them to do more to help. Ikea is just one of the brands that desire a more sustainable future. They control water usage in their stores. They use solar panels. In addition, they buy all of the cotton they use from sustainable sources.
Think Mobile First
Mobile user interaction is expected to increase in 2020. This has already been the trend for quite some time. In addition, those who do not embrace it, will not be competitive. Most emails are read on mobile. So, make sure that your content is easy to view on a mobile. Otherwise, you could lose out on customers. Call to action buttons, for example, must be large enough to click. However, not so large that they take up the entire screen. Subject lines need to be shorter. In addition to paragraphs. Email marketing in the future will become more targeted. It will offer curated content to individuals on their mobiles. As opposed to bombarding them with quantity.
Be Sure to Use Influencer Marketing
Influencer marketing is so popular today. This is because people place their trust in influencers. People depend on recommendations from influencers when making purchases. Companies reached out to influencers in 2019. They did this to help with marketing their products. This practice remains one of the top branding trends of 2020. Discovering an influencer your brand audience can relate to can make your brand more visible. You must be aware that influencer marketing is going to be more regulated from here on. In order to not deceive your followers, the partnership must be clear. There is an increasing number of influencer marketing tools. These tools help to make everything easier for you.
Use Native Display Advertising
Display ads do not cut it in 2020. The average banner advert has a very low click-through rate. Placing highly targeted promotional content that matches real time inquiries makes sure that readers get more relevant ad content. Native display ad revenue is expected to make up a huge percentage of total display ad revenue in the future. Native ads are content based. In addition, they blend in with the surrounding content. You must give your audience content that has a value. Rather than an ad disguised as content.
Build An All-Encompassing Marketing Game Plan
A meaningful strategy needs a unified approach. You need to think about both proposals and suggestions when trying to come up with a successful plan. Developing this type of plan can be tough. Particularly if you are not already familiar with all the digital marketing opportunities readily available to you. You should think about hiring a digital marketing professional. They will help you with this process.
Develop Valuable Content
Good educational content is a desired commodity. Particularly in a world where floods of poor to mediocre content dominates. Producing valuable content less often is typically a better approach. As opposed to producing poor content daily. Followers will appreciate an in-depth analysis of topics. Ones that interest and educate them.
In 2020, people are approaching branding trends differently. Brand positioning today requires a different approach from traditional methods. It requires the branding 2020 trends. Your focus should be on social consciousness and authentic customer relationships. In addition to community-centered communication this year. I hope these top branding trends will give you the upper hand to mastering your marketing strategy.