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Facebook still reigns as one of the most widely used online platforms by adults. The vast majority being daily users. This continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy. The toughest part is simply starting. However, it is okay I am here to provide you with seven steps to help get your Facebook marketing efforts off the group. I will give you various techniques for customising your Facebook marketing strategies. This will help make sure you are getting the most out of the ever-powerful social media platform. 

Create Facebook marketing strategy goals that meet your needs

The initial step to any marketing strategy is setting the correct goals. This road map will be an essential reference to measure against to ensure your Facebook strategy is successful. However, to set goals you will first want to do a little research. This will make sure your plan is attainable through the platform. 

1. Addressing Your Goals


Below are some common yearly goals for businesses and how an effective Facebook strategy can help you:

  • Increase quality of sales

Improving the quality of sales begins with better targeting. Through a well-planned Facebook marketing strategy, you reach your target audience more efficiently. Just because the pond is larger, does not mean you will get bigger fish. Work on what you know best. Then, use Facebook as a source to improve your reach. 

  • Adding more value to the organisation

Facebook can better nurture customers. It can improve awareness and provide more resources to your audience. Make Facebook your go-to source of information.

  • Better pulse on the industry

Are your competitors always one step ahead? With the help of social media monitoring tools, you can track, listen and report on all social conversations revolving around you, your competitors or the industry. Always try to increase your listening powers before speaking. 

  • More efficient recruiting

No one said social recruiting is simple. Although, it is only growing in popularity. Social can be a great source for increasing recruiting efforts. In addition to reaching top talent quicker. Working your employees’ social platforms for a higher social reach makes your chances of recruiting higher quality employees better. 

  • Smarter growth

Reducing churn, limiting spend and increasing acquisition are all elements of a successful business. As a result, Facebook can help you in each of these areas. Whether it is through ad spend, increased targeting or more social selling, addressing your Facebook marketing strategy can help you get closer to these goals. 

  • Tracking progress

Making sure you are on pace to accomplish these goals is crucial.

2. Get familiar with your demographics for your Facebook marketing strategy


Understanding who is on Facebook and what your current audience breakdown looks like will be important in determining which Facebook marketing strategies you should employ and how. 

3. Engage & don’t wait for your audience to interact first


Like most social media channels, they are built as networks to converse, discuss and share content. As a brand, you cannot forget that basic idea of what makes a social media network. That means conversation and engagement should never be placed on the back burner. 

Alternatively, try to be a community for your audience. Facebook is a great place to hold industry chats or discussion. Whether it is with a different audience or your own customers. While Twitter often receives all the limelight of being a social customer care mecca, do not forget about Facebook too. 

You can help drive Facebook engagement by asking people to simply engage in the first place. However, you cannot sit back and await your followers interaction. Although you cannot reach everyone, there are ways to boost engagement. 

What time should I post at to have a successful Facebook marketing strategy?

Facebook Marketing Strategy

Facebook remains one of the most difficult social platforms to use for organic content. Algorithms make it a challenge for businesses trying to find optimal posting times. However here are the best times to post on social media. 

-Wednesday is the highest recommended day to post.

-11 a.m. and 1 p.m. on Wednesday is the most engaged time on Facebook.

-You are safe to post weekdays between 9 a.m. to 3 p.m. 

-Sunday is the least engaged day of the week.

-The least recommended times include early mornings and late at night.

4. Schedule your content for a successful Facebook marketing strategy

Plan Content

Content creation and curation are crucial ingredients to any social media strategy. On Facebook, you have many more choices on the types of posts that you can use. This ranges from Stories to status to Group posts. For scheduling content, there are both free and paid options available to you. Facebook’s Page controls allows you to schedule your posts right from your own page. Scheduling and planning your calendar makes it easier for you to see where the gaps are in your posts. Using a tool like this will save you time in the long run.

5. Determine your ads for your Facebook marketing strategy

Facebook Marketing Strategy

Whether you are just beginning on Facebook or you have been on it for a while, it is difficult to escape the need to pay for brand exposure. As a result, growing your audience and brand loyalty does not occur overnight. In other words, you have to earn it. However, there is one shortcut to get there a bit faster. That is social media advertising. Specifically on Facebook, there are more than four million advertisers with just an average click-through rate of 9%. Advertising on Facebook is simpler, but not easier. You still have to effectively build your brand and showcase it perfectly with ads. 

Aim for Higher Brand Awareness

Brand Awareness

Your Facebook ad campaigns should always be focused on two things:

-Cost Effective


For starters, you want to stay within your allocated weekly or monthly spend with Facebook. This will help you to avoid over exposure and useless clicks. Ad spend can shoot up in a hurry when you’re targeting isn’t effective or set appropriately. This brings us to the next step.

Your Facebook ad has to be relevant. Targeting a broad audience isn’t a bad thing. At first, you want to actually see what works best to build awareness. However, relevance is crucial toward great Facebook ads.

Try to build custom audiences and address customers who would best fit your Facebook content. If it’s a re-targeting measure, ensure the content provides something recognisable but also something new.

Decide on Creative Content for your Facebook marketing strategy

Creative Content

It is time to choose which pieces of content you think are worth advertising in front of a much larger audience. 

Some of the best aspects of your ad content should include:

  • Identity

Does it relate to your brand and effectively showcase your product/service? Are your logo and business colors correctly displayed?

  • Reward

What do viewers get out of it? Is it a deal, promotion, offer code, whitepaper or industry guide?

  • Tone

Does your content maintain the same tone across your entire Facebook page or business in general?

  • Action

Your content must drive an action, which goes back to your Facebook goals. As a result, a clear and precise call to action is best.

6. Track & analyse your Facebook marketing strategy

Facebook Marketing Strategy

The final step of your strategy is to keep an eye on the metrics you identified earlier in goal setting and analyse the results. This also includes determining your ROI. 


Facebook is a large platform with many users. It can be intimidating creating a Facebook marketing strategy. This is often because we do not know where or how to start. As a result, with this seven step guide in hand, you can start plotting your Facebook marketing strategy today. Get started. In addition, you can enjoy getting the most out of the ever-powerful social media platform. 


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