If you still do not know how to create a YouTube account for your business, do not worry as it is never too late to get started. For businesses on the fence about video marketing, we have nearly reached the point of ‘now or never’. The numbers do not lie, YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that cannot get enough of video content. The good news? The options are seemingly endless for brands regardless of their target audience or budget.
Want to create bite-sized commercials to attract customers?, check. Want to educate your target audience with how-tos and tutorials? Check. Want to do a behind the scenes to show people what life is like at your business? Check. YouTube allows you to create all of these and more. However, first you need to figure out how to create a YouTube account if you want to take advantage of the platform. Before you hit record, it pays to understand how to set up and optimise your channel correctly.
How to Create a YouTube Business Account
-Sign into an existing Google account, or create a new, dedicated account specifically for your YouTube business channel.
-Once you have created your Google account, make your way over to YouTube’s homepage.
-On the YouTube homepage, click on the avatar icon in the top right corner of the screen.
-Click on ‘My channel’ from the drop-down options.
-For personal YouTube account creation, input your first and last name into the required fields. For YouTube for Business account creation, click “Use a business or other name” which will lead you to a screen where you can enter your brand’s name.
-Click ‘Create’ to activate your new YouTube account.
Now that we have outlined the YouTube account creation overview, time to dive deeper into each step:
Before you can get started on YouTube, you must create a Google account. You can either create a new, dedicated account specifically for your YouTube business channel or use an existing personal account. Creating a new login is often a better choice as you do not have to worry about security issues tied to your personal Gmail. It is a good idea if you will be sharing the account with others. However, the choice is entirely up to you. Another thing to add, you do not have to use your business’ name when creating a Google account. YouTube gives the option to use a business name or your own.
Once you have created your Google account, be sure to make your way over to YouTube’s homepage. To begin customising your channel, click on the avatar icon on the top right corner of the screen. Click on ‘My Channel’ from the drop-down options. You will then be prompted by the following screen which asks for your first and last name. Unless you are a solo business owner that wants to be associated with a personal brand, creating your channel as a dedicated business account makes more sense.
Click ‘Use business or other name’ which will lead you to a screen where you can enter your brand’s name. The name you choose will be the one associated with your YouTube business account. Now that you know how to create a YouTube account, it is time to make your channel less empty. Here are some steps to fine-tuning your channel to attract attention from viewers and search engines alike.
Filling out the details of your YouTube business account
Click on the ‘Customise Channel’ link and you will be presented with what your channel needs to appear more complete.
Channel icon and artwork
Prior to people viewing your video content, you want to make sure you have crafted imagery for your channel that clicks with your brand. Just as you have a dedicated icon and banner for the likes of Facebook or Twitter, YouTube is no different.
The dimensions for YouTube images are as follows:
-Channel icon: recommended as 800×800 pixels, displays as 98×98 pixels.
-Channel banner: 2560 x 1440 pixels, safe area for mobile and web (without text and logo cropping) is 1546 x 423 pixels.
Since these dimensions are relatively large, you must use high-res images rather than pictures that could get cut off or distorted. Resources such as Canva come in handy here as you can craft images in a matter of minutes and they are ready to go as they have a template for YouTube channels.
When you upload your creatives, YouTube provides you with a preview and cropping option to ensure nothing gets cut off. This may take a bit of trial and error to get right but doing so ensures that your account will look professional. It may take some experimenting to get your YouTube business channel’s images to your liking but it will be worth it.
Now to fill out some key details.
It is easy to overlook the ‘About’ section of your profile but it is a crucial part of figuring out how to create a YouTube channel that actually results in long-term leads and followers. Not only is this a place to make a personal impression on your viewers, but also funnel them to your social profiles or homepage.
Channel descriptions do not have to be extremely complex. A brief mission statement or welcome message will work. If you want to include a few links or a call-to-action, go for it. Don’t forget to add a business email as an extra point of contact.
The last piece of your description is very crucial. This is where you add in links to your homepage, social profiles and other places that you would like your YouTube traffic to land. Including these links increases the chances of your traffic becoming long-term followers of your brand. YouTube allows you to add up to five links and customisable hyperlink text up to 30 characters.
As an added bonus, YouTube will add your site’s social links to your channel banner to make them even more accessible to viewers. Your description is not a place to stuff keywords, rather a place to let your viewers know the purpose behind your YouTube business channel and what you are doing beyond the realm of YouTube.
Featured channels and activity
As with any other social network, YouTube represents a community. Signaling yourself as an active participant in the community means following other channels, liking other videos and letting your viewers know that you are involved in your industry.
Highlighting featured channels and ‘liked’ videos is a subtle way to show your fellow YouTube creators some love. It is a smart strategy to make your YouTube business channel appear more active if you do not plan on uploading frequently.
Which channels should you feature & like?
-Highlight industry leaders and influencers (not competitors)
-Like the content of companies or creators that you admire or find entertaining yet relevant
-You should avoid any content that is not relevant to your business and that could be viewed as controversial
Remember to keep things strictly professional in terms of your activity on your YouTube business. In your channel settings, ensure you have your subscriptions and liked videos set to public so that viewers can see them. Your profile tabs will feature your liked videos and subscriptions. This helps to complete your profile.
Now your profile is ready and you can upload your first video and start publishing. YouTube is continuously growing and it is a great platform to promote your business. This guide covers how to create a YouTube business account. From filling out the details to channel artwork to channel description and more. This guide covers everything you need to know about setting up a YouTube business account. So, you have no excuse not to get started. Stay tuned for part 2!