After you hit publish, what do you do with all the blog posts and videos that you invested so much energy on? Do not let them wither away. Give your content a new life by re-purposing it and presenting it in a different way. Think of it as the same ideas and content, but a different wrapping. To figure out where to begin, start with your best performing content. This could include your most visited blog posts or most listened to podcast episodes. One piece of content can ideally give rise to multiple types of content.
Here are 11 ways to re-purpose content.
Turn Popular Content into Podcasts
In the past few years, podcasts have doubled in popularity, from 12% of the population listening on a monthly basis in 2008 to 24% in 2017. Take your most popular posts and videos and turn them into your podcast’s episodes. If you do not have a podcast, you should start one. Once you have set one up, you can embed the link into your blog posts, offering your readers a different way for digesting your content. If you have a podcast already, you could go the opposite direction. Create a blog post from your podcast by transcribing and adding notes.
Use Testimonials & Internal Data for Case Studies
You can go around shouting about how great your product is, however, at the end of the day, the recommendation of someone else will be much more convincing. This is where case studies come in handy.You likely have positive customer stories for your brand, therefore why not build a case study out of it? In general, case studies give you a chance to share from the perspective of your client and yourself. It is free information on how your company’s products or services have helped someone. Ideally, a potential customer shall be able to identify with the case study and see how your services could be useful to them as well.
Combine Your Best Content Into Roundup Posts
Say what you want about the listicle, but readers love a good roundup. If you are continuously producing new content, you can write a roundup post that serves up the best of the best. An alternative to the roundup post is a Get Started section on your site. These are cornerstone articles or videos that give the reader a good idea of what you are about. It gives the content a new life when you link it from a frequently read page.
Republish Content on a Different Platform
One of the easiest ways to beef up your social media platforms is to reuse well performing content. Similar to cross-posting the same link across networks, republishing for a new platform means possibly adjusting a blog post’s title, voice and graphics for your new audience. Oftentimes, you will see blog posts republished on LinkedIn and Medium. Sometimes it is syndicated, so the post’s content is identical.
When you are republishing, you want to keep a few items in mind:
-Switch up the title to adjust for your audience.
-Check the voice. For example, you may want to start off with more statistics if you are writing in LinkedIn.
-Give some time between posts. An immediate republish does not give Google enough time to index your original article.
-Link back to the original article.
Turn Quotes & Statistics Into Graphic Content
In a study on shares of blog posts with images, BuzzSumo found that articles with images every 75-100 words received double the amount of shares than those with images every 75 or fewer words. How can you turn this to your advantage? Take quotes and statistics you already have in your blog post and turn them into images. There can be created in less than a minute. In fact, free image creation tools to use for this exact purpose are a click away.
Create Infographic Content
Info-graphics are one step ahead of the bite-sized quote graphics. You can take currently available content to re-purpose into an info-graphic. According to one study, an info-graphic is 30 times more likely to be read than a text article. Search Engine Journal developed an info-graphic about info-graphics. The graphic proclaims that publishers who post them grow traffic 12% faster than those who do not. Oftentimes, you will find that these info-graphics will find their way to other brands’ posts, furthering your reach. Parts of the graphic can also be repurposed for a presentation or to share on social media.
When you publish a piece of amazing content that you have invested a lot of time and energy in, it does not have to end there. You can give your content more lives by re-purposing it and presenting it in different ways. This guide gave tips on how you can provide your content with some new ‘wrapping’. Some of the ideas were to transform a blog post into a podcast or vice versa, to use testimonials and case studies, to turn quotes and statistics of your articles in graphics and to create easy to digest info-graphics. I hope you enjoyed this piece and it gave you some creative ideas to re-purposing your content.