A social media marketing agency is a step in the right direction for your restaurant’s business. As of today, one of the greatest demands of every business is having a social media presence and agencies can help to ensure that for a business. With billions of users collectively across social platforms, your potential customers are spending a large chunk of their day checking social media.
Whilst undertaking a social media marketing campaign by yourself is achievable, the benefits of hiring a dedicated agency are endless. To be successful on social media, you must have a clear strategy and the time to dedicate to it, this is where an agency and team comes in.
If you are looking to take your social media marketing to the next level, here are some of the main reasons to consider hiring a social media agency.
Expertise and Experience
Managing a business social media page is very different to managing a personal page. You must ask yourself what your overall company goals are and how social media fits into achieving these goals. Social media marketing requires expertise and experience to work effectively.
By hiring a social media agency, you will be able to take your brand to the next level. Not only will you have an entire team dedicated to social media at your disposal as opposed to one individual juggling several different roles, you will gain expert advice from industry professionals. Social media agencies specialize in a specific niche so you can ensure your campaigns are always going to be well looked after. They know exactly where to start, which platforms to use, what type of content is needed and much more to get your brand in front of its target audience. They are also able to stay up to date with the latest trends, tools and technologies which allows them to gain a new perspective and valuable insights into the marketplace that you may have missed.
Using these techniques, they are going to know what is working for your business and what is not which will give your social media marketing efforts a much stronger chance at success the first time. At the end of the day, an agency can give you what you want when you want it. That way, you are much more likely to see long-term results driven by expertise and experience of what goes into a successful social media marketing campaign.
Consumers expect brands to be constantly updating, sharing and engaging with them on social media. For example, 63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business.
They also expect quick responses and if you do not get there on time, you risk losing consumer loyalty and therefore business and profit. Your agency will not allow this to happen. Social media marketing is something that needs to be handled in real time and hiring a dedicated social media agency to take care of all your social media marketing efforts will allow your business to get the results it desires online.
A social media agency has the allocated time to ensure your brand is succeeding on social media so that you can focus your efforts on running your business. There is a lot that goes into effectively managing a social media presence and some of the typical daily tasks for an in-house social media manager may include:
- Creating content to be shared (blog posts, videos, graphics and other media
- Checking industry related news
- Replying to incoming social media posts
- Researching new influencers to connect with
- Publishing new social media posts
- Scheduling social media posts for the week/month/important dates
- Reviewing social media analytics
- Engaging with followers
- Following up with emails, phone calls and social media conversions
Social media managers also have to come up with actual marketing strategies and consistently create new campaigns. However, social media agencies can come in to take over most of these different responsibilities for you, which frees up your time and helps you to generate results.
In the social world, you must stay relevant with regular posting and consistent messaging across platforms.
Stay Relevant to the Industry
A social media agency is tasked to research your market and identify competition. Plus, they follow the latest developments in digital marketing to ensure quantifiable results. Researching and identifying your target audience to learn and understand their preferences and interests will ensure the adopted marketing strategies yield the maximum results possible.
They will also be able to provide an outside perspective for ways to engage with your audience that often gets lost with in-house teams who are so close to the business that they struggle to come up with new unique ideas or feel they know their audience so they do not have to truly analyse the evolution of their audience. As social media continues to grow in popularity, people are on social media for at least an hour a day. It is essential to make the most out of such a captive audience.
Your need a social media marketing agency in order for your restaurant to be the best it can be on social. Remember, these agencies have the expertise and experience, they will save you time and stress and they will help you remain relevant to the industry. The benefits above are just a few of the advantages of social media marketing agencies, however there are many more.
Social media marketing agencies also build brand recognition, grow your audience, project brand values, promote your brand and achieve your goals in less time. The takeaway here is to start looking for social media marketing agencies in your area and see what they have to offer.