This article will discuss YouTube channel growth and provide 10 ways to increase your channel’s growth. There is no denying that video marketing has been on the rise over the past few years. It is growing ever more popular and accessible for brands. Popular sites such as SnapChat, Facebook, Instagram, Twitter are great places to invest. However, YouTube remains the giant in the space. Individuals spend billions of hours each day watching videos on this platform. YouTube is often referred to as the world’s second largest search engine. It is the place to go in order to be found and engaged with thoroughly.
Build Videos Around a Single Keyword/Topic for YouTube Channel Growth
Building your video around a single topic or keyword is the best way to accumulate the traffic you want. It will help to grow your audience. Most people who are unaware of SEO practices skip this step. However, it is vital if you want your videos to get the maximum amount of viewers. Try using a keyword tool such as KeywordTool.io. It is specific to YouTube. You can look for the most searched keywords in the niche you are looking to target.
It is vital to choose your keyword prior to even building your video content. This is because it helps you construct the best information around that specific topic. It also helps you remember to include your keyword naturally throughout the content. Then, YouTube picks this up when closed captions are added. Once you have chosen your keyword, check out the videos that are currently ranking for that topic. This will help to ensure you are on the right track in terms of intent. Do not forget to optimize your title and descriptions. Despite popular myths, the most successful videos on YouTube are generally less than five minutes long. So do not feel you must make a film or write a novel. Keep it short and sweet.
Reformat Existing Quality Content
Of course, the easiest way to grow your channel is to build great content. However, the content does not always have to be built from scratch. Some of your best videos can be built from engaging, valuable, useful and actionable content you have already created. Most people go to YouTube to find answers and how-to tutorials for the issues they are facing, so content that solves problems is a great fit. Look at the blogs, guides and other high-performing pieces you currently have and think about how to make them into cool videos.
Engage with Your Audience for YouTube Channel Growth
It is crucial not to overlook the fact that YouTube is a social media channel and therefore demands social interaction. If you are just posting videos without encouraging discussion and comments, you are missing a trick. YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes and most importantly, comments. You should try to respond to every comment you receive and ask users to engage with audio/visual prompts.
Your content may be great, however, if your channel itself is not visually up to scratch, that needs to change. If you want visitors to take your YouTube channel seriously and subscribe to your channel, you need to look professional. Branding your channel will also help users immediately recognize your content. If you have a blog or website, you probably already have some sort of look and feel you use to differentiate yourself from others, so it only makes sense to carry over that branding to your YouTube channel as well. To add, do not forget to add custom URLs to your channel header and to write an interesting bio about who you are and what your videos are about.
Promote your YouTube Videos on Other Social Channels for YouTube Channel Growth
One of the best parts of social media is that you can cross-promote content on different channels. Promoting your YouTube videos on your other social channels is the easiest and most effective way to grow your audience. What channels are you on? Facebook, LinkedIn, Instagram, Pinterest? There are many from which to choose. If there is a channel, such as Facebook, on which you want to post videos directly, you can always do a teaser for the full-length video on YouTube so that you have optimum engagement on all channels. Do not forget about your blog; you can post videos there also.
If you are running YouTube by yourself or as part of a small organization, it can be extremely beneficial to put your own face on screen. When you put a face to a brand, your audience can more easily connect with you as an individual. This is especially crucial for bloggers: fitness, life or business coaches and solopreneurs. Every video you make does not need to include your face, however, you should reach out personally to your audience every few videos or so. In addition, if you are this type of YouTuber, use a photo of yourself on your channel.
Post Great Thumbnails for YouTube Channel Growth
They may seem like a small thing, however, thumbnails can have a large impact. YouTube advertises other videos via thumbnail in its sidebar, so you want yours to stand out among the pack. The same goes for YouTube search. Videos with a catchy title and appealing thumbnail typically rank higher, even if the content itself is not as valuable, because they have a higher click-through-rate (CTR). To get your CTR where it needs to be, try using tactics such as highlighted areas, arrows, large text and unexpected or unusual images.
Leverage YouTube Cards
We have previously discussed the fact that YouTube rewards channels that keep viewers on their pages longer. These longer average watch times mean people are truly engaged with your content. You can see how long people are staying on your videos by using YouTube analytics. By adding YouTube cards, you can add additional recommended videos at the exact point where users are currently dropping off. Though they may abandon that video, users will be taken to your other content and stay on your channel, increasing your channel’s ranking.
Push for Subscriptions
You know that viewers engage with your channel when they subscribe. So, ask viewers to subscribe to your channel in each video that you upload and keep engaged with your existing subscribed users. You should never pay for subscribers as this will only bring down your engagement and hurt the authenticity of your account. Bare in mind, if you do not ask your viewers to subscribe, you may be missing out on a lot of potential followers.
Increase your Uploading Frequency
This tip may sound intimidating initially, however, to grow your audience, you must increase your posting frequency to at least one video a week. Don’t worry; you do not need a design firm or a fancy advertising budget to get this done. Today’s smartphones offer brilliant video recording ability and tools such as Animoto make editing videos easy for anyone. Consistency is of the utmost importance. Try to post at the same time each day or week, depending on your frequency of course. Ensure you keep your subscribers updated about when new videos will arrive. Then stick to your schedule.
There you have it, 10 ways to grow your YouTube channel. You will gain followers and advocates by driving engagement with quality content. Be true to yourself and your brand. Finally, communicate with your audience along the way.