Social media is one of the most effective ways for restaurants to advertise themselves. After all, you are marketing to hungry people, so you can use images of your best food to attract customers on Instagram, run targeted ads to newcomers on Facebook and even dish the news on corporate catering on LinkedIn. It is definitely a world of opportunity. Even better, if you do not know how to use social media for marketing, it is not difficult to get your restaurant up and running on it.
To help you with your restaurant social media strategy, I will give you 7 tips for running social media for your restaurant in this piece.
Run Targeted Facebook Ads
Facebook is well-known as being the best advertising platform on social media and for a good reason. You can target your ads locally, ensuring they are only seen by people that are serious about visiting your restaurant. To begin, consider targeting your ads to the ZIP code nearest your restaurant. This will bring in all the locals and give you the opportunity to earn some new regulars.
Frequently Post to Instagram
Restaurants must be on Instagram in 2019. It is the perfect platform to show off your latest and greatest drinks and dishes and may be just the #foodporn your regulars need to come in for dinner. Update your Instagram Stories daily for added engagement. Here, you can showcase limited time deals, special menu items and behind-the-scenes footage from the bar or kitchen.
Ensure to Update Your Google My Business
Create a Google My Business page and ensure it is up-to-date with correct menus, hours, addresses, phone numbers and more. This shows in Google Maps and ensures that customers will go to your restaurant at the correct time without any issues. Nothing is more infuriating than a Google Maps listing with bad info.
Additionally, Post Your Specials to Google My Business
Did you know that you can post status updates to Google My Business? Post to your page regularly and consistently, discussing your latest deals and latest menu additions. Your audience will view this right under your listing in Google Maps and Search.
Encourage Your Customers to Post About You
Your customers are your biggest advocates, so have them post about you on social. Create your own social media hashtag and encourage your customers to post photos of their food to it. For example, offer a free drink or entry into a contest. This will get your food in front of new people, keep your current customers engaged, in return this makes your customers a testimonial. It does not get any better than that.
Spotlight Your Employees
Showcase your employees on social media and help your neighborhood locals know a little more about what goes on behind the scenes. This humanizes your restaurant’s eating experience and makes customers feel far more connected to the place. On the flip side, recognition will make your employees feel happier about their work. This will improve morale and in return boost productivity.
Repost Customer Reviews
This last one is simple: repost your positive reviews. This will act as a testimonial to new customers, reminding your existing following to stop by for their favourite dish.
There you have it, 7 tips for driving more customers into your restaurant. Remember to run targeted Facebook ads, frequently post to Instagram, ensure you update your Google My Business, post your specials to Google My Business, encourage your customers to post about you, spotlight your employees and repost customer reviews. Now, get started implementing these tips into your social media marketing strategy.